We're looking for a Field Marketing Manager to join our hybrid team in Dubai. In this role, you will drive regional marketing strategies that generate measurable business growth and strengthen EPAM's presence in the Middle East market. As part of the EMEA Field Marketing team, you will support business development through integrated campaigns, events and account-based marketing initiatives to deliver marketing-qualified leads and client engagement opportunities.
Responsibilities
Act as the primary contact for all marketing activities in the Middle East aligning regional priorities with global marketing programmes
Build strong relationships with sales teams to ensure effective lead follow-up and pipeline acceleration
Plan and execute regional events including trade shows, conferences, executive dinners and bespoke experiences
Develop and manage multi-channel marketing campaigns that target specific accounts and sectors
Lead the execution of regional account-based marketing (ABM) strategies based on data insights and engagement metrics
Partner with sales on high-priority deals providing marketing support to accelerate progress through the funnel
Create targeted marketing assets such as microsites, personalised content and deal-specific collateral
Monitor lead management processes ensuring timely engagement by the sales team
Report on campaign performance and ROI using data to demonstrate marketing's impact on revenue goals
Align marketing spend and activities to support regional business objectives and growth targets
Requirements
Bachelor’s degree in marketing, communications or related field
5+ years of experience in field or regional marketing within a B2B enterprise technology environment
Strong expertise in event planning including large-scale industry events and smaller executive sessions
Proven experience developing and executing ABM strategies and targeted campaigns
Familiarity with CRM and marketing automation tools such as Microsoft Dynamics, Marketo and ABM platforms like Demandbase
Ability to interpret marketing data and produce actionable insights for campaign optimisation
Strong project management and stakeholder engagement skills across multiple teams
Excellent written and verbal communication skills with attention to detail
Fluency in Arabic and English
Ability to work independently in a fast-paced, matrixed organisation and meet tight deadlines
Proficiency in using AI tools to enhance marketing effectiveness through automation, data analysis and content personalisation
Nice to have
Experience across key industry verticals such as Energy
We offer
End of service gratuity
Private healthcare and life insurance
Employee assistance program
Wellness program
Annual air travel allowance for expatriates
Regular performance feedback and salary reviews
Global travel medical and accident insurance
Referral bonuses
Learning and development opportunities including in-house training and coaching, professional certifications, and courses
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