Field Marketing Coordinator

The Field Marketing Coordinator will be responsible for supporting regional commercial teams in their execution of the annual marketing plan strategy and focus on responsive commercial support. Due to their interactions with the field and customers, they will support the collection and sharing of customer and product insights with their internal business partners.

Essential duties & responsibilities:

Developing the Strategy and Marketing Plan

• Contribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.
• Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Provides metrics and updates back to the larger group on applicable individual segments of the process.
  
  

Communication Strategy

• Understands the various types of communications objectives.
• Developing understanding of key communication channels and communication stakeholders.
• Supports the execution of consistent, effective communication with the regional commercial team.
• Supports the development of key communication messaging with a specific focus on the commercial organization.
• Serves as an additional contact for regional commercial team in support of Field Marketing Manager.
  
  

Commercial Support and Responsiveness

• Developing knowledge of the features and benefits of all the divisions’ products and service offerings to aid in responding to field requests.
• Basic knowledge of competitive alternatives.
• Utilizes all product resources and information to responsively support questions from regional commercial teams.
• Commercial Enablement
• Familiar with the field commercial structure and the role of commercial activity in the overall marketing mix.
• Gathers information for documents such as presentations, proposals or product guides to support local/regional commercial teams.
• Developing ability to demonstrate product features or applications to commercial teams or prospective clients.
  
  

Customer Engagement

• Participates in the execution of in-market customer interactions and experiences.
• Developing understanding of key regional Stryker faculty.
• Ability to support industry meetings and tradeshows on behalf of the division.
• Customer Centric Development
• Leverages strong customer and commercial relationships to understand needs and preferences.
• Advocates on the customers behalf.
• Seeks help to support dissatisfied customers and address customer challenges within region.
  
  

Regional Marketing Insights

• Developing knowledge of the market and industry.
• Developing regional customer knowledge of their experience with divisions’ products.
• Gathers relevant customer segmentation and value proposition data.
• Supports collecting Voice of Customer and Voice of Commercial Teams on products, services and market trends.
• Gathers and presents market insights to key business stakeholders.
  
  

Marketing Objective

• Can generate alternative category definitions for the product or portfolio.
• Identifies whether a business goal meets SMARTI criteria.
• Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.
  
  

Customer Insights

• Understands the various reasons (variables) of why customers choose the product or service.
• Developing knowledge of regional customers and their experience with divisions’ products.
  
  

Education & special trainings:

• Bachelor’s degree required
• MBA preferred
  
  

Qualifications & experience:

• 2+ years of work experience required
• 2+ years medical device or marketing/commercial experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
  
  

Physical & mental requirements:

• Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects
• Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
• Exercise discretion and independence when applying professional expertise
• Must be able to manage time, projects, stress and conflict
• Must possess strong interpersonal skills including written and oral communication
• Must be able to bring tasks through to completion with minimal supervision
• Must have the ability to prioritize work and keep detailed and confidential records
• Must be able to communicate / present to large groups of people
• Must possess unwavering ethics & integrity in a competitive and demanding work environment
  
  

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

---