Executive - Social Media Marketing 18O25

As an Executive in Social Media Marketing, you will be at the forefront of our digital marketing efforts. The role demands creativity, deep knowledge of various social media platforms, and advanced strategies to boost our online presence. You will be responsible for developing, implementing, and managing our social media strategy with the objective of enhancing brand awareness, cultivating effective engagement, and driving conversions. The ideal candidate should be well-versed in creating captivating content, utilizing analytics to gauge effectiveness, and refining strategies to achieve desired digital marketing goals. The role requires staying updated with the latest digital marketing trends and best practices to ensure our company stays ahead in the competitive landscape of social media marketing.

Responsibilities

• Develop and implement comprehensive social media strategies across various platforms.
• Collaborate with other departments to ensure brand message consistency and alignment.
• Create engaging and relevant content tailored to each social media platform.
• Track, analyze, and report on social media metrics and campaign performance.
• Engage with followers and respond to comments and messages promptly.
• Monitor market trends and identify new opportunities for social media growth.
• Coordinate with photographers, designers, and other content creators as needed.
• Manage social media budgeting, advertising, and promotional campaign strategies.
• Stay updated on algorithm changes and adjust strategies to maintain effectiveness.
• Conduct competitive analysis to benchmark performance against industry peers.
• Organize and manage live-stream events and other on-platform engagements.
• Provide constructive feedback and suggestions for process improvements based on analytics.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in social media marketing strategies and execution.
• Strong understanding of social media algorithms, trends, and analytics tools.
• Excellent communication skills and the ability to engage online audiences effectively.
• Adept at project management, multitasking, and meeting tight deadlines.
• Creative mindset with the ability to generate unique and innovative ideas.
• Experience with digital marketing tools and software is highly desirable.