Executive - Social Media Marketing 02A26

The Executive for Social Media Marketing is a strategic role responsible for planning, implementing, and managing the company's social media strategy to enhance brand awareness, improve marketing efforts, and increase sales. As a key member of the marketing team, the individual in this role will oversee the creation of social media campaigns and their related strategies, including both paid and organic approaches. This executive is expected to work closely with other marketing professionals to ensure consistency in messaging and branding across all digital touchpoints. The candidate should possess significant experience in social media platforms, a keen understanding of current digital marketing tools, and a creative mindset that fosters innovation while adhering to best practices. The role requires an individual who is both analytical and creative, with the capability to drive impactful engagement across platforms.

Responsibilities

• Develop and implement comprehensive social media marketing strategies and tactics.
• Create engaging and well-researched content tailored to each social media platform.
• Analyze the performance of social media campaigns and adjust strategies accordingly.
• Collaborate with the design team to produce visually appealing social media content.
• Monitor trends in social media tools, applications, channels, and strategies.
• Work with influencers and brand ambassadors to increase reach and engagement.
• Coordinate with the customer service team to handle queries on social media platforms.
• Implement an effective brand voice and strategy across all digital channels.
• Manage and oversee the social media content calendar for timely publication.
• Utilize analytics tools to gather insights and measure the effectiveness of campaigns.
• Drive audience growth and engagement through creative content and campaigns.
• Report on social media performance to senior management and stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience managing social media platforms for a business or brand.
• Strong understanding of social media KPIs and how to measure success.
• Excellent written and verbal communication skills with attention to detail.
• Proficiency in social media management tools and analytic software.
• Creative thinking with an ability to conceive innovative social media ideas.
• Ability to multitask and handle multiple projects concurrently in a fast-paced environment.