Executive Personal Brand And Communications Manager

Job Description

We seek an experienced, highly organised Executive Personal Brand & Communications Manager to support a senior leader in building, protecting and amplifying their professional profile. You’ll drive strategic personal brand work, manage proactive media and communications, create high-quality content, engage stakeholders and help mitigate reputation risk. You’ll be a confident, discreet communicator who can operate quickly in a complex, high‑profile environment.

Key Responsibilities

• Develop and deliver a personal brand plan aligned to the senior leader’s objectives, values and priorities.
• Develop and execute a LinkedIn growth strategy to position senior leader as a recognized industry thought leader.
• Optimize the senior leader's LinkedIn profile for visibility and credibility.
• Manage LinkedIn newsletters, articles, polls, and other platform features.
• Manage and grow presence across owned channels and advise on channel selection and content cadence.
• Draft, edit and approve speeches, articles, LinkedIn posts, op‑eds, talking points and executive messages.
• Coordinate communications requests, manage inbox priorities and ensure consistent external messaging.
• Identify and secure media, speaking and thought‑leadership opportunities; prepare briefings and support media training.
• Build relationships with journalists, influencers, thought leaders and internal stakeholders to amplify the profile.
• Monitor coverage and produce regular reputation and engagement reports with recommended actions.
• Manage reputational risks and coordinate rapid response communications with corporate communications and legal teams.
• Oversee content production with designers, videographers and photographers to meet brand and quality standards.
• Plan and coordinate external engagements, including briefs and follow‑up communications.
• Mentor and manage supporting communications staff or external consultants as needed.
• Maintain confidentiality, exercise sound judgement and uphold the highest professional standards.
  
  

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related discipline.
• Minimum 5 years’ experience in executive communications, personal branding, PR or senior content roles; experience supporting C‑suite or high‑profile individuals is essential.
• Proven ability to create engaging long‑ and short‑form content across digital and print channels.
• Strong media relations experience and an established network preferred.
• Excellent written and verbal communication with meticulous attention to tone, accuracy and detail.
• Strong judgement, discretion and the ability to handle sensitive information confidentially.
• Experience with social media tools, analytics platforms and content scheduling systems.
• Ability to prioritise competing demands, work under pressure and adapt to changing priorities.
• Strong stakeholder management skills with the ability to influence at senior levels.
• Flexible approach to working hours to support events and international engagements when required.
  
  

Preferred

• Experience in corporate or technology sectors.
• Media training, crisis communications or public affairs experience.
• Familiarity with content production tools (basic video editing, audio recording) and CMS platforms.
• Postgraduate qualification in communications, marketing or a related field.
  
  

Job Details

Role Level: Not Applicable Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: http://careers.naffco.com/ Job Function: Public Relations Company Industry/

Sector: Public Safety

What We Offer

About The Company

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