Executive Assistant

PURPOSE OF THE ROLE:

Brooki is scaling across the UAE and the GCC as a joint venture between Bellamy Holdings and Arada Food and Beverage. This role is the senior support and coordination point for the Middle East business: supporting UAE operations leadership, collaborating with the Brooki global team in Australia, and acting as the single interface into Arada corporate functions.

PRIMARY RESPONSIBILITIES:

• Support UAE operations leadership across the retail network and production facilities.
• Maintain the UAE and GCC expansion roadmap and store opening tracker.
• Act as the single interface into Arada corporate functions: legal, finance, HR, IT, leasing, projects, quality, marketing and procurement.
• Route requisitions, payments and budget approvals through Arada.
• Prepare reports and presentations for management reviews and committees.
• Coordinate landlord and mall matters: handover, fit-out milestones, trading hours and guarantees.
• Coordinate counsel on leases, licences, trademarks and collaboration agreements.
• Administer trade licences, permits and visas, and keep an expiry register for renewals.
• Prepare documents for signature, and own document control, filing and version control.
• Manage supplier and vendor relationships, including onboarding, quotations and follow up.
• Coordinate shipments, customs clearance, cargo insurance and deliveries.
• Coordinate partner launches across the UAE and KSA, including commercial summaries and timelines.
• Collaborate with the Brooki global team and provide a weekly picture of UAE and GCC status.
• Manage calendars across time zones, and issue agendas, minutes and briefing documents.
• Coordinate travel arrangements, itineraries and logistics for events and meetings.
• Liaise between the COO and internal and external stakeholders.
• Assist in drafting communications, memos and strategic updates.
• Track every action to closure with an owner and a date, and flag anything stuck beyond 48 hours.
• Maintain boards and trackers in Microsoft 365 and monday.com, and use AI tools daily.
  
  

• Minimum 6 years as an executive assistant, chief of staff or senior operations coordinator, preferably supporting C-Suite leaders.
• Food and beverage or hospitality background, familiar with store operations and suppliers.
• GCC experience essential, with working knowledge of UAE licensing and authority processes.
• Joint venture or group structure exposure strongly preferred.
  
  

• Exceptional organisation, with the discipline to keep track of many moving items at once.
• Strong written and verbal communication with landlords, authorities, advisers and shareholders.
• Contract and lease literacy: able to abstract key terms and flag risk without being a lawyer.
• High emotional intelligence and business acumen.
• Highly technology capable across Microsoft 365, Teams, HRIS, monday.com and AI tools, and fast to learn new systems.
• Relentless but polite follow up, chasing stakeholders across both organisations until items close.