The Events & CRM Coordinator plays a key role in supporting the execution of the Maison's client engagement strategy across UAE & KSA. Working closely with the Events & CRM Manager Middle East, this is a vital role by bringing the Maison's vision to life through elevated client experience, fostering client relationship, and boutique activations.
Key Responsibilities
CRM & Client Experience
Support in developing and executing monthly CRM campaigns aligned with business priorities and commercial objectives
Support boutiques in organizing personalized client experiences, personalized private appointments
Create seasonal product catalogues tailored to each market’s assortment, as well as bespoke catalogues upon boutique request
Consolidate and report monthly Bloom KPIs, ensuring accurate tracking and timely updates
Extract monthly client birthday lists and coordinate with boutiques to ensure client treatments are executed on time
Manage CRM data and perform client reassignment when needed
Events
Coordinate and execute all events and activations, both in-store and external, ensuring seamless delivery
Support in sourcing and managing suppliers, vendors, venues, and talent while adhering to budget allocations and Maison standards
Liaise with HQ (CRM, VM, Events teams) to obtain event approvals and ensure alignment with global guidelines
Oversee all operational requirement for the event, including permit, logistics, supplier deliveries, and store set-up
Capture event content and prepare comprehensive post-event reports, including qualitative feedback and performance results
PR Coordination
Liaise with the PR agency on sample requests for editorial shoots with partners
Collect and consolidate monthly PR performance reports for regional reporting
Coordinate with the Merchandising team to identify key investment pieces for each collection and share relevant assortment with the PR agency for press sample selection
Business Development
Conduct monthly competitor benchmarking across marketing: CRM initiatives, client experiences, events, and media activities
Perform regular market research on competitor brands and identify regional trends and best practices
Administration
Raise and monitor IT support tickets, ensuring timely resolution of system-related issues
Coordinate the setup of new boutiques on ViewApp and Rendez-vous platforms
Manage user access requests for new joiners and coordinate access modifications or extensions across relevant retail systems
Manage vendor creation, purchase orders (POs), amendments, and extensions
Coordinate invoice submission and follow up on payment status with Finance
Maintain organized records of all A&P invoices
Person Specification
Bachelor’s Degree in Business Administration, Marketing, Communications, Design, or a related field.)
Interest in Fashion, passionate about luxury experiences, and has an eye for product
Strong organizational skills and high creativity
Ability to work autonomously, with a high level of responsibility and accountability
Effective communication and presentation skills
Self-motivated, driven individual
Proficiency in MS Office Suite (Word, Powerpoint, Excel, etc.)
Arabic language is a plus
At Chloé, we are committed to promoting employment that is inclusive and respects diversity. Our workplace fosters a sense of community, encourages creativity and initiative within our House.
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