Email Marketing Specialist

Job Description

As an Email Marketing Specialist, you will play a pivotal role in our digital marketing strategy, focusing on creating and executing email campaigns that effectively engage and convert our target audience. This role requires a combination of creativity, analytical skills, and a deep understanding of email marketing best practices. You will be responsible for crafting compelling content that resonates with readers, optimizing email templates for improved conversion rates, and analyzing campaign performance to identify areas for improvement. The ideal candidate should have a passion for marketing and demonstrate a proactive attitude toward embracing new technologies and trends in email marketing. Excellent communication skills, along with a strategic mindset, are essential to succeed in this role. You will work closely with cross-functional teams, leveraging your expertise to support broader marketing goals, drive customer engagement, and enhance brand loyalty through personalized and targeted email campaigns.

Responsibilities

• Develop and execute engaging email marketing campaigns to drive conversions.
• Design visually appealing and responsive email templates for multiple platforms.
• Create email content that aligns with brand messaging and audience interests.
• Segment email lists ensuring targeted communication with crucial customer groups.
• Conduct A/B testing to optimize email subject lines and content for effectiveness.
• Analyze email campaign results, utilizing data to improve future strategies.
• Ensure email campaigns comply with industry standards and privacy regulations.
• Collaborate with graphic designers to enhance email layout and visuals.
• Manage the deployment schedule for consistent and timely email distribution.
• Monitor deliverability rates to ensure high-quality email outreach efforts.
• Stay updated with industry trends to incorporate innovative strategies.
• Work with the marketing team to integrate email with overall campaign strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in managing email marketing campaigns for businesses.
• Familiarity with major email marketing platforms and tools is essential.
• Strong copywriting skills with an understanding of email content strategies.
• Excellent analytical ability to interpret campaign results and data trends.
• Knowledge of segmentation techniques for targeted email communications.
• Ability to adhere to email compliance standards like CAN-SPAM regulations.
• Proficiency in HTML/CSS for email template customization and design.
• Strong project management skills to handle multiple campaigns simultaneously.
• Excellent communication skills for collaborative work with cross-functional teams.
• Demonstrated ability to improve engagement metrics through strategic efforts.

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