Email Marketing Specialist 26F26

As an Email Marketing Specialist, your primary responsibility will be to enhance and execute effective email marketing campaigns that drive customer engagement and increase sales. You will be part of a vibrant marketing team, focusing on crafting compelling email messages that resonate with target audiences. By analyzing consumer behavior and engagement trends, you will tailor strategies to expand our reach and improve click-through and conversion rates. Staying up-to-date with the latest email marketing trends and technologies, you’ll ensure our campaigns are both innovative and compliant with industry regulations. Your role will also involve collaborating with other departments to align email content with our overall marketing and business objectives. This is a dynamic position that requires creativity, analytical thinking, and a keen eye for detail.

Responsibilities

• Develop and execute innovative email marketing strategies and campaigns from start to finish.
• Ensure all email marketing campaigns comply with current email marketing best practices.
• Analyze email performance data to derive actionable insights for future campaigns.
• Collaborate with graphic designers to create visually appealing email templates.
• Optimize email delivery and open rates by segmenting our customer base effectively.
• Conduct A/B testing to find the most effective email designs and content approaches.
• Coordinate with the sales team to understand customer needs and tailor email content accordingly.
• Manage and clean email lists to ensure high email deliverability and engagement rates.
• Monitor industry trends and adjust strategies to stay ahead of the competition.
• Prepare regular reports on campaign performance and stakeholder engagement metrics.
• Maintain a clear understanding of our products to communicate benefits effectively.
• Personalize email campaigns to enhance customer relationships and brand loyalty.

Requirements

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proven experience in professional email marketing or related digital marketing roles.
• Strong understanding of email marketing best practices and regulations.
• Proficiency in email marketing software platforms, such as Mailchimp or HubSpot.
• Excellent writing skills with an emphasis on creativity and attention to detail.
• Analytical skills to interpret data and apply relevant insights.
• Ability to work collaboratively with various teams to develop cohesive strategies.