Email Marketing Specialist (225-919)

As an Email Marketing Specialist, you will play a crucial role in the strategy, development, and execution of effective email marketing campaigns to drive engagement and conversions. You will be in charge of creating compelling email content that not only resonates with our target audiences but also aligns with our brand voice and goals. Your position will require you to leverage your expertise in email marketing tools and platforms to optimize our outreach, track performance metrics, and continually enhance our email marketing strategies. Working closely with cross-functional teams such as content, design, and analytics, you will ensure our email marketing efforts are innovative and effective, ultimately contributing to our business growth goals.

Responsibilities

• Develop and execute email marketing campaigns that drive engagement and sales.
• Collaborate with design team to create visually appealing and effective emails.
• Segment email lists based on user behavior and preferences for targeted outreach.
• Analyze performance metrics to refine email marketing strategies and improve results.
• Maintain email marketing calendar and ensure timely execution of all campaigns.
• Conduct A/B testing on email campaigns to determine the most effective formats.
• Ensure compliance with email marketing laws, such as CAN-SPAM, GDPR, and CCPA.
• Work with content creators to develop engaging and relevant email copy.
• Integrate email campaigns with overall marketing strategy to ensure cohesion.
• Manage email marketing database, ensuring data accuracy and list hygiene.
• Research and implement industry best practices to enhance email marketing efforts.
• Provide regular reports and insights on email performance to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field.
• Proven experience as an Email Marketing Specialist or similar role.
• Strong understanding of email marketing platforms and tools like MailChimp and HubSpot.
• Excellent written communication skills with an eye for detail and creativity.
• Experience with data analysis, KPIs, and using insights to improve campaign performance.
• Understanding of email marketing regulations such as GDPR, CAN-SPAM, and CCPA.
• Proficiency in HTML/CSS for custom email template creation is an advantage.