Email Marketing Specialist (225-1016)

An Email Marketing Specialist plays a crucial role in enhancing a company's digital marketing initiatives by orchestrating targeted email campaigns. These professionals are adept in fostering customer engagement and driving sales conversions through strategic email communication. They possess a deep understanding of various email marketing tools and techniques, ensuring that messages resonate with the target audience. Whether it's crafting compelling newsletters or executing automated email sequences, an Email Marketing Specialist ensures optimal deliverability rates and adherence to legal requirements, such as GDPR and CAN-SPAM. By analyzing campaign performance and customer behavior, they refine strategies to maximize the impact of email marketing endeavors, contributing significantly to a company’s bottom line.

Responsibilities

• Develop and execute email marketing campaigns to achieve business goals.
• Craft engaging and relevant email content tailored to target audiences.
• Manage audience segmentation to ensure message relevance and engagement.
• Monitor and improve email deliverability and open rates persistently.
• Track and analyze email campaign performance metrics for insights.
• Coordinate with team members to align email campaigns with larger strategies.
• Ensure compliance with email marketing laws and industry standards.
• A/B test email campaigns to enhance effectiveness and response rates.
• Collaborate with the design team for visually appealing email layouts.
• Maintain a clean, updated, and segmented email subscriber list.
• Implement automated email workflows for increased process efficiency.
• Stay informed of industry trends to leverage new email marketing techniques.

Requirements

• Bachelor's degree in Marketing, Communications, or related field required.
• Proven experience with email marketing platforms like Mailchimp or SendGrid.
• Strong copywriting and communication skills are highly necessary.
• Analytical skills to interpret data and implement improvements efficiently.
• Experience with marketing automation and CRM tools, such as HubSpot.
• A keen eye for details, ensuring high-quality work output consistently.
• Familiarity with email regulatory laws to ensure campaign compliance.