Email Marketing Specialist 12N25

An Email Marketing Specialist plays a pivotal role in shaping and executing digital marketing strategies that leverage email as a powerful communication tool. This role involves designing, implementing, and optimizing email campaigns to drive engagement, nurture leads, and ultimately boost sales. By working closely with marketing teams, the Email Marketing Specialist ensures that the messaging is cohesive, resonates with the target audience, and aligns with the overall brand strategy. This position requires a keen eye for detail, a deep understanding of digital marketing trends, and the ability to analyze metrics to make data-driven decisions. The ideal candidate will also possess strong communication and organizational skills, enabling them to manage multiple campaigns simultaneously within a fast-paced environment.

Responsibilities

• Develop and execute email marketing strategies to enhance customer engagement and conversions.
• Create compelling email content that aligns with brand messaging and marketing objectives.
• Utilize A/B testing to optimize email campaigns and improve open and click-through rates.
• Analyze email campaign performance metrics to provide insights and recommendations.
• Manage the email marketing calendar to ensure timely and coordinated campaign releases.
• Segment email lists to deliver tailored messages to different audience demographics.
• Ensure compliance with email regulations and best practices, such as GDPR and CAN-SPAM.
• Collaborate with graphic designers to create visually appealing and effective email templates.
• Coordinate with sales and product teams to align email campaigns with key business initiatives.
• Utilize marketing automation tools to enhance the efficiency of email campaign execution.
• Monitor competitor email marketing strategies to identify new opportunities and trends.
• Maintain email databases and ensure the cleanliness and accuracy of email lists.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in email marketing or a similar digital marketing role.
• Familiarity with email marketing platforms, such as Mailchimp or Constant Contact.
• Strong analytical skills to interpret data and optimize email campaigns effectively.
• Excellent communication skills, both written and verbal, are essential for this role.
• Ability to work collaboratively in a team environment and manage multiple projects.
• Knowledge of HTML/CSS for basic email template editing and customization.