Email Marketing Specialist 10J26

An Email Marketing Specialist plays a pivotal role in both the conceptual and practical facets of marketing strategy within a business. With a focus on creating impactful email campaigns that engage customers and drive sales, this specialist ensures that a brand's message reaches its audience in a compelling and effective manner. Tasked with analyzing consumer behavior, monitoring industry trends, and utilizing analytics, this role requires a person who is not only creative and detail-oriented but also technically proficient. The Email Marketing Specialist often works closely with the marketing team to design strategies that align with broader business objectives. Their work is crucial in growing email lists, automating marketing processes, and boosting customer loyalty through personalized email journeys. The successful candidate will have a track record of achieving key performance indicators (KPIs) through innovative email content, design, and strategies.

Responsibilities

• Develop and execute comprehensive email marketing strategies and campaigns.
• Create engaging email content, including design, layout, and copywriting elements.
• Analyze email campaign performance and optimize strategies to meet KPIs.
• Collaborate with cross-functional teams to align email strategies with business goals.
• Manage email databases ensuring data accuracy and subscriber engagement growth.
• Implement and oversee automated email workflows to enhance customer journeys.
• Monitor industry trends and innovations to maintain cutting-edge email tactics.
• Ensure compliance with data protection regulations such as GDPR and CAN-SPAM.
• Test and review email deliverability to maximize inbox placement and engagement rates.
• Report email marketing performance metrics to stakeholders on regular schedules.
• Lead A/B testing initiatives to refine email marketing efforts and strategies.
• Enhance customer segmentation to effectively target and personalize email messages.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in email marketing within a fast-paced business environment.
• Strong proficiency with email marketing platforms such as Mailchimp or Constant Contact.
• Solid knowledge of SEO and SEM techniques and best practices.
• Excellent analytical skills with ability to process and interpret marketing metrics.
• Ability to create persuasive and engaging content tailored to various audiences.
• Strong project management skills and capability to manage multiple campaigns concurrently.
• Understanding of HTML/CSS for creating responsive email templates is advantageous.