ECommerce Activation And Optimization Lead

POSITION SNAPSHOT

Company: Nespresso UAE LLC

Location: Dubai, UAE

Position Summary

The Digital Commerce Activation & Optimisation Lead at Nespresso UAE is responsible for driving digital campaign execution, promotional activations, and customer journey optimization to accelerate online business performance across the eCommerce ecosystem.

This role leads the planning and execution of promotional and product launch activations across digital touchpoints, ensuring campaigns are aligned with customer insights, business priorities, and brand objectives. In close collaboration with CRM, Marketing, Analytics, Retail, CRC, and Above-Market teams, the role focuses on enhancing the end-to-end digital customer experience, improving conversion performance, and ensuring seamless operational execution of digital initiatives.

The role also plays a key part in continuously optimizing digital performance through data analysis, A/B testing, operational excellence, and cross-functional stakeholder management, contributing directly to customer satisfaction, online sales growth, and commercial performance.

A DAY IN THE LIFE …

Drive Promotional & Product Launch Activations

• Develop and execute digital activation plans aligned with business priorities, promotional calendars, and product launches
• Co-create multi-channel campaign strategies with CRM and Marketing teams to ensure consistent messaging and measurable business impact
• Coordinate cross-functional execution across creative, commercial, and operational stakeholders for seamless campaign rollout
• Contribute to monthly promotional forecasting and represent Digital Commerce in forecast alignment discussions
• Monitor campaign and business performance, proactively identifying opportunities and risks to optimize commercial results
• Partner closely with Data & Insights teams to analyze trends and provide visibility on digital performance KPIs
  
  

• Design and optimize end-to-end customer journeys across desktop, mobile, and app touchpoints
• Ensure seamless navigation, compelling content, and frictionless conversion paths across all digital journeys
• Lead A/B testing initiatives to optimize promotional mechanics, CTAs, customer flows, and digital assets
• Leverage customer insights and performance data to continuously improve conversion and engagement
• Ensure omnichannel consistency by aligning digital journeys and communication plans with Marketing, Retail, and CRC teams
  
  

• Track and analyze digital activation performance and customer experience KPIs
• Identify operational and process improvements to enhance campaign effectiveness and execution quality
• Report on campaign performance, conversion trends, and impact on revenue and customer satisfaction metrics
• Benchmark against other D2C brands, e-retailers, and Nespresso markets to identify best practices and innovation opportunities
• Continuously optimize workflows, briefing processes, and operational efficiency across digital commerce initiatives
  
  

• Develop and maintain the Digital Operational Plan to ensure timely and accurate campaign execution
• Prepare detailed operational briefs covering launches, promotions, UX/UI enhancements, and platform changes
• Coordinate with Above-Market operational teams to ensure clear communication, prioritization, and execution alignment
• Monitor execution timelines, proactively resolve roadblocks, and ensure high-quality delivery of campaigns and product launches
• Lead weekly operational alignment meetings with local and Above-Market stakeholders to track priorities and execution progress
• Ensure all campaign assets, content, and digital activations are QA approved and launched accurately and on time
  
  

• Lead and develop a team of up to 3 direct reports and 4 indirect reports
• Coach and support team members through regular feedback, development plans, and capability-building initiatives
• Foster a collaborative, agile, and high-performing team culture
• Build strong cross-functional relationships across eBusiness, CRM, Marketing, CRC, Supply Chain, Finance, IS, and Analytics teams
• Lead by example in driving Nespresso values, safety leadership, and a customer-centric mindset
  
  

• Bachelor’s degree in Marketing, Business, Commerce, eCommerce, or a related field
• 3–5 years of experience in Digital Commerce, eCommerce, Digital Marketing, or related commercial roles, ideally within a premium consumer goods environment
• Strong understanding of digital customer journeys, campaign execution, promotional activations, and conversion optimization
• Experience with web analytics and optimization tools such as Google Analytics 4, ContentSquare, A/B testing platforms, etc.
• Strong analytical, project management, and organizational skills, with the ability to manage multiple stakeholders and priorities in a fast-paced environment
• Understanding of UX/UI principles, omnichannel customer experience, and digital performance KPIs
• Strong communication, collaboration, and stakeholder management skills
• High attention to detail with strong proofreading and execution capabilities
• Customer-centric mindset with a strong understanding of brand positioning and digital commerce operations
• Fluency in English required; Arabic is a plus