E-Commerce Marketing Executive

Job Summary

We are seeking a proactive and results-oriented E-Commerce Marketing Executive to manage and optimize online marketing initiatives for our e-commerce platforms. The ideal candidate will combine digital marketing expertise, analytical skills, and creativity to drive traffic, engagement, and sales. This role requires hands-on experience with digital channels, campaign management, and e-commerce best practices.

Key Responsibilities

• E-Commerce Marketing & Campaign Management:
• Plan, implement, and manage digital marketing campaigns across e-commerce platforms and channels, including social media, email, paid search, and display advertising.
• Collaborate with product, design, and content teams to create engaging campaigns that drive sales.
• Monitor and optimize campaigns to maximize ROI, conversions, and engagement.
• Website & Platform Optimization:
• Ensure product listings, content, and promotional materials are accurate, compelling, and SEO-optimized.
• Track and analyze website and platform performance to identify improvement opportunities.
• Support UX/UI initiatives to enhance the customer journey and increase conversions.
• Analytics & Reporting:
• Monitor key performance metrics including traffic, conversion rates, revenue, and campaign effectiveness.
• Generate reports and provide actionable insights for continuous optimization.
• Conduct competitor analysis and market research to inform strategy.
• Collaboration & Support:
• Work closely with internal teams to support product launches, promotions, and seasonal campaigns.
• Coordinate with external partners, vendors, and agencies as needed.
• Contribute to overall e-commerce strategy and growth initiatives.
  

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
• 2–4 years of experience in digital marketing or e-commerce marketing.
• Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce, or similar).
• Proficiency with digital marketing tools (Google Ads, Facebook Ads, Google Analytics, email marketing platforms).
• Strong analytical, organizational, and project management skills.
• Excellent communication and collaboration abilities.
  
  

• Results-driven with a focus on conversions and ROI.
• Creative and strategic thinker with attention to detail.
• Customer-centric mindset and understanding of the online shopping experience.
• Ability to manage multiple campaigns and priorities simultaneously.
  
  

• Competitive salary and benefits package.
• Opportunity to work on innovative e-commerce campaigns.
• Collaborative and growth-oriented work culture.
• Professional development and career advancement opportunities.