E-Commerce And Online Activation Specialist

Description

The E-Commerce & Online Activation Specialist is responsible for driving online sales performance, digital execution excellence, and flawless campaign activation across e-commerce platforms and digital retail partners. This role acts as the key link between brand and commercial teams to ensure that online touchpoints are optimized, locally relevant, and conversion-focused.

The position requires strong coordination with distributors, retailers, agencies, and internal stakeholders to execute always-on and campaign-based activations that accelerate growth across priority markets.

Key Responsibilities

E-Commerce Execution & Performance

Own day-to-day execution of e-commerce activities across key online retailers and marketplaces.

Ensure best-in-class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews)

Track and analyze e-commerce KPIs including traffic, conversion, sell-out, share, and ROI, and recommend optimization actions

Support commercial teams with online forecasting, promotions, and performance tracking

Online Activation & Campaign Management

Lead digital activation of brand campaigns across e-commerce and retailer media platforms

Coordinate end-to-end execution of promotions, launches, seasonal events, and always-on activations

Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers

Manage campaign calendars and alignment with brand, trade, and media plans

Stakeholder & Distributor Management

Act as the primary point of contact for e-commerce topics with distributors, retailers, and local partners

Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization

Support cross-market alignment while ensuring local relevance and compliance

Content & Consumer Experience

Ensure brand consistency and high-quality consumer experience across all online touchpoints

Optimize product pages and brand stores to improve discoverability and conversion

Coordinate localization of content where required (language, cultural relevance, regulatory needs)

Reporting & Insights

Prepare regular performance reports and post-campaign evaluations

Translate data into actionable insights and recommendations for continuous improvement

Share best practices and learnings across markets and teams

Qualifications & Experience

Education

Bachelor’s degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field

Experience

2–3 years of experience in e-commerce, digital marketing, online activation, or related roles

Hands-on experience working with online retailers, marketplaces, or DTC platforms

Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage

Exposure to regional or multi-market setups is preferred

Technical & Functional Skills

Strong understanding of e-commerce fundamentals (online shelf, conversion levers, retail media, promotions)

Experience with analytics and reporting tools (Excel, dashboards, retailer platforms, Google Analytics or similar)

Familiarity with digital media, content management, and campaign execution processes

Solid project management skills with the ability to manage multiple priorities simultaneously

Soft Skills & Competencies

Strong stakeholder management and communication skills

Ability to work cross-functionally in a fast-paced environment

High attention to detail with strong execution discipline

Commercial mindset with a data-driven, results-oriented approach

Proactive, hands-on, and solution-focused attitude

Language

Fluent English and Arabic required