Director Public Relations

REQ12808 Director, Public Relations (Open)

Position Summary

Director, Public Relations oversees PR strategies across all mediums, develop and implement international PR plans that build awareness and drive demand for Melco.

Primary Responsibilities

• Support line manager to come up annual communication strategy and plan for Melco properties in Macau, with focus on PR category
• Work with Melco Group PR team to ensure consistent storytelling and support executive interview pitch and implementation
• Work with line manager to pitch interview opportunities for property presidents and chefs per business request
• Build, manage and support brand relationships with journalists, celebrities and agents for high visibility of Melco
• Lead team and agencies to come up qualified press releases on time to ensure positive PR exposure according to aligned communication calendar
• Generate positive PR exposure for various campaigns
• Lead team and agencies to come up management speech, MC scripts, interview Q&A, management briefing book, etc. according to aligned communication calendar
• Lead planning and implementation of PR events
• Support internal communication by working with line manager and Group PR team
• Support line manager to enhance relationship with local government officials, including but not limited to MGTO, ICM, etc.
• Work with Social Media team, Media team, Digital team, etc. to enhance integrated communication and maximize impact
• Be responsible for PR budget forecast, planning, monitoring and optimization to ensure spending efficiency
• Demonstrate a commitment to build PR talents pool through recruitment & coaching
  
  

Key Performance Indicators

• Media Relationship in key markets, including but not limited to Mainland CN, HK S.A.R, MO S.A.R, Taiwan China, Korea and Thailand
• Annual PR clippings, especially in tier 1 and 2 media’s penetration
• Interview pitch for property presidents and support to Melco executive’s interview pitch
• Media coop planning, implementation, and deliverables upon alignment with line manager for various campaigns
  
  

Qualifications

Experience

Successful candidates will have 10-15 years of relevant work experience within PR category in luxury retail, car, travel, entertainment, hospitality industry. In addition, candidates must be able to demonstrate success in proactively responding to a dynamic market.

Education (please Indicate Minimum And Preferred Academic Requirements)

• A bachelor’s degree or above of relevant fields.
  
  

Skills / Competencies

• Speak and write fluent English is a must, Cantonese or Mandarin as a plus
• Candidate must have a well-developed and mature presentation style.
• Previous experience working in Asian markets is a plus
• Strong negotiating and confrontation skills
• Should possess excellent leadership capabilities and charisma skills to influence, inspire and motivate key stakeholders and employees around a single vision.
• Have exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skills.
• Work collaboratively and communicate effectively with senior management team.
• Work in a fast-paced, busy, and somewhat stressful environment.
• Have a well-groomed, professional appearance.

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