Director Entertainment Marketing

Job Description

About Wynn Al Marjan Island

On schedule to open in the United Arab Emirates in early 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

About The Position

Wynn Al Marjan Island is currently seeking a Director of Entertainment Marketing to join the resort’s Marketing team.

Responsibilities

The primary duties and responsibilities of this role are

Marketing Strategy

• Develop and execute a comprehensive, multi-channel marketing plan with an emphasis on social media, working in partnership with the social team to leverage platforms, influencers, and community engagement to amplify awareness, spark cultural conversations, and drive ticket sales pre-launch, and throughout the run. Integrate digital, print, PR, OOH, and partnership activations to drive cultural conversations across the UAE and the wider hospitality industry
  
  

Brand Management and Storytelling

• Shape and maintain the visual identity and tone of voice for the production across all platforms, ensuring all marketing activities reflect the brand values and elevated guest experience
• Craft compelling brand stories and narratives that emotionally resonate with diverse audiences, enhancing cultural relevance and affinity
  
  

Content and Social Media Management

• Work with social and creative teams to develop compelling storytelling and content across digital and social platforms, behind-the-scenes footage, cast features, and fan engagement assets
• Partner with the social team to review day-to-day social media content calendars, engagement strategies and performance tracking to build vibrant communities and increase brand visibility
  
  

Digital Marketing

• Collaborate with the digital team on paid advertising, SEO/SEM, email marketing, CRM and website content to develop exclusive offers
  
  

Guest Touchpoints

• Ensure consistent messaging across all guest interactions, including website, apps, F&B ordering systems, and pre-show communications
  
  

Partnership & Stakeholder Management

• Build, nurture, and manage strong relationships with key stakeholders, external partners, agencies, and media to unlock opportunities for collaboration and amplify marketing reach
• Act as a trusted liaison between internal teams (digital, PR, sales, F&B, box office) and executive/artistic leadership to ensure alignment and integration of strategies
  
  

Problem-Solving & Agility

• Demonstrate a solution-oriented mindset by proactively identifying challenges, anticipating risks, and developing creative strategies to maintain momentum and meet ambitious goals
  
  

About You

The ideal candidate for this position will have the following experience and qualifications

• Over 8 years of experience in marketing roles within performing arts or live entertainment
• Experience in liaison and communication with cross-functional teams including digital, PR, F&B, sales and box office
• Strong expertise in storytelling, social content strategy, and brand narrative development
• Demonstrated success in partnership and stakeholder management, delivering collaborative outcomes
• Creative thinker with a sharp eye for brand aesthetic, igniting cultural conversations and resonating with discerning audiences
• Familiar with ticketing solutions (e.g. Ticketmaster or ticketing equivalent)
• Demonstrated success in revenue growth through ticket sales and subscriptions
• Exceptional written and verbal communication skills
• Passion for the arts, culture, and live performance
• Experience launching new theatrical or touring productions is a plus
  
  

About Wynn Al Marjan Island’s Benefits

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as life insurance, incentive programs, and other employee benefits . The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.

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