Lead to Identify and implement strategies to generate revenue from a companys data assets. This includes analyzing data sets to identify valuable insights and potential revenue streams, creating data-driven products or services for targeted campaigns and demand generation. Work in conjunction with various departments, including strategy, finance, IT, security, governance, operations, and legal, to guarantee that data monetization initiatives are in line with the organizations overarching objectives and values. This ensures the best possible use of data resources while adhering to compliance-related governance guidelines.
Responsibilities
Lead to develop monetization strategies that can be used to generate revenue from the organizations data assets.
Measure the success of the data monetization platform, tracking revenue growth and other key performance indicators to ensure that the platform is meeting its goals and objectives.
Implementing the monetization strategies across the organizations various business units, ensuring that they are in line with the organizations overall business objectives.
Stay up-to-date with the latest trends, technologies, and best practices Targeted marketing and demand generation to ensure that the organization is maximizing the value of its data assets.
Leading to develop new micro segments to enable the business customer to hyper personalize their marketing campaigns
Leveraging customer data and analytics to create demand and target group to optimize customer engagement.
Building and managing a high-performing team of CVM professionals.
Partnering with sales, IT, finance and product development teams to ensure alignment and maximize customer value.
Building and maintaining strong relationships with key customers and stakeholders.
Continuously monitoring and analyzing market trends and customer behavior to identify new growth opportunities.
Ensuring compliance with regulatory requirements and company policies and procedures.
Managing CVM as a service budgets and resources to ensure optimal performance and ROI.
Build a culture of sharing best practices using intelligence
Develop the customers using intelligence to optimize their marketing activities
Drive new revenue stream focusing the new industry verticals to develop the services using data intelligence
Qualifications
Bachelors degree in business / mathematics/computer science/engineering
10 years of experience in Sales Marketing & Analytics, CVM or Targeted marketing, Demand Generation, Data monetization
We thank all applicants for their interest, however only those shortlisted for an interview will be contacted. If you have not heard from us within two weeks of your application, please consider your application as unsuccessful.
At e& diversity is our strength and we are committed to creating an inclusive environment for all. We welcome and encourage all people to apply, regardless of gender, background, age and abilities. If you are a person of determination and require an adjustment or accommodation to the selection process, please send your request to DiversityEquity&Inclusion@eand.com
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