Director CTC Product Insights EM

Purpose & Overall Relevance For The Organization

Drive end-to-end product insights & business intelligence by connecting data, analytics, and business context to deliver actionable recommendations for product teams & senior leadership. Lead a team to transform dashboards and reports into strategic, executive-ready insights.

Be the horizontal lead partnering with global & market BU/category teams to drive x-functional product topics collaborating with DNA, brand finance, channels & brand activation teams.

Key Responsibilities

• Insight driven decision enablers: Be the one stop hub for data driven product/category insights & consistency in reporting on key brand priorities across categories, markets & competition, enabling cluster category & BU teams to drive brand priorities & unlock growth opportunities for the future by driving business reviews across brand teams.
• X-channel brand reporting: delivering weekly/monthly product insights on campaigns, key launches, horizontal topics, brand updates & planning season reports linked to forecasting & brand finance/seasonal planning
• Orchestrating consistency across category reporting & key topics: Lead a central team coordinating across BU/BA/VM for reporting on key brand updates & horizontal topics such as lifestyle running, kids, women, accessories. Collaborate with & support BU teams to drive consistency in category deep dive reports to enable actions for cluster category teams
• Category Power pack (EMCR 2.0): support BU & category teams by delivering an insights-driven toolkit to drive the ‘Category Power Pack’ range with cluster focused performance insights, market trends and guidance for landing the key brand driven and commercial range as a foundation range across clusters.
• Be the brand SPOC for other functions requiring product input on x-category topics related to Brand finance, SCM, Channels and streamlining interaction, processes, frameworks and exploration of new tools such as forecasting to enable work efficiencies in planning.
  
  

KPI’s

• Net Sales & profitability as per company targets
• Dashboard visualization for all hub & cluster brand requirements
• Weekly/monthly reporting excellence as per agreed cadence & priorities
• Category Power pack took-kits, market & competitor intelligence reports
  
  

Key Relationships

• Cluster CTC teams
• EM BU teams
• EM MOPS
• EM Brand activation teams
• EM Channel teams
• EM Brand finance
• Global Brand development team
  
  

Knowledge, Skills And Abilities

• Strong leadership with a entrepreneurial proactive mindset, high action bias to connect with various functions, key stakeholders & bring together teams with credibility & trust
• Ability to develop and implement strategy & direction with key focus on driving insights & action, and innovation through new tools & technologies.
• Strong articulation/presentation/communication (verbal & written), & and influencing skills, especially with senior stakeholders within a global & local matrix organization.
• Distinct track record of success and deep understanding of product lifecycle, trends, merchandising kpis
• Strong cross-functional and stakeholder management experience across brand & commercial functions (e.g. marketing, sales, etc.) and support functions (finance, demand planning), as well as different organizational levels (Global, Market, etc.)
• Strong functional merchandising & industry knowledge, across divisions—footwear, apparel and accessories—and across sporting & lifestyle categories
• Leadership skills, agility and speed to drive change in a dynamic environment
  
  

Requisite Education And Experience / Minimum Qualifications

• 10-12+ years of experience in product management, merchandising, business intelligence, marketing required. Regional/international experience preferred.
• University degree in Business or equivalent professional experience, ideally in business, marketing or fashion
• Previous experience in managing a global matrix organization required
• Sporting goods industry experience required
• Fluent in English written & verbal communication
• Sports industry experience & passion for sports as added advantage
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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