Director CTC EMC

Purpose & Overall Relevance for the Organization

• Lead / influence product collaboration with channels & conquer category opportunities in EMC countries based on consumer data, trends & local / global strategy
• Own regional category strategytied to growth, margin, and brand direction and drive its execution through GTM process
• Responsible for creating the most efficient Omni channel range framework across EMC channels
• To lead and run the CTC Merchandising process (seasonal cycle) throughout EMC including Merchandising strategy and vision.
  
  

Key Responsibilities

Strategic Leadership & Category Direction

• Define and drive the EMC category and merchandising strategy, aligning global direction with local consumer, market, and channel needs
• Translate consumer insights, market trends, and competitive dynamics into actionable category plans and priorities
• Act as the market expert, influencing EM and Global stakeholders with EMC-specific opportunities and risks
• Challenge global frameworks where needed to ensure local relevance and commercial success
  
  

Range Architecture & Assortment Planning

• Develop and own the market range architecture strategy across categories, channels, and clusters
• Define article allocation and segmentation guidelines (price, concept, channel, category, gender) in alignment with EM and Global frameworks
• Lead assortment planning to ensure optimal balance between brand priorities, commercial performance, and consumer demand
• Optimize range productivity by managing breadth, depth, duplication, and efficiency across channels
• Drive key franchise and “big bet” selections to maximize impact and differentiation in the market
  
  

Pricing & Commercial Strategy

• Define and lead the market price architecture strategy across categories and channels
• Optimize pricing to balance brand positioning, competitiveness, and profitability
• Drive margin (GIM%) improvement through pricing, assortment, and segmentation decisions
• Align pricing strategies with consumer segmentation and channel roles
  
  

GTM Planning & Execution

• Lead the end-to-end GTM process across seasonal milestones (pre-season, sell-in, in-season, review)
• Ensure high-quality GTM plans and execution across categories, channels, and countries
• Drive sell-in excellence by aligning cross-functional stakeholders and improving range clarity and commercial storytelling
• Coordinate with EM HUB, BU, and channel teams to ensure consistent and effective execution
• Oversee forecasting processes and ensure accuracy and alignment across stakeholders
  
  

Performance Management & Insights

• Track and analyze sell-in and sell-through performance across categories, channels, and clusters
• Generate actionable insights and translate them into concrete business decisions and corrective actions
• Identify risks and opportunities early and drive in-season optimization actions
• Collaborate with Finance and Planning teams to align on Net Sales, volumes, and margin targets
  
  

Cross-Functional Leadership

• Align BU, Brand Activation, Sales, Finance, and Demand Planning teams to deliver a consistent, consumer-centric category strategy
• Act as the single category voice across functions, ensuring clarity and consistency in decision-making
• Resolve trade-offs between brand, commercial, and operational priorities to drive optimal business outcomes
• Lead collaboration with EM and Global stakeholders to ensure alignment and influence decision-making
  
  

Business Development & Growth Initiatives

• Identify and drive growth opportunities across categories, channels, and consumer segments
• Lead strategic initiatives such as responsiveness, value consumer strategies, and local relevance programs
• Contribute to long-term category and market expansion strategies
  
  

Leadership & Team Development

• Lead and develop a high-performing category management team
• Set clear objectives and drive accountability for business and functional outcomes
• Coach team members to strengthen strategic thinking, decision-making, and commercial acumen
• Foster a performance-driven, collaborative, and consumer-focused culture
  
  

Key Relationships

• EM BU, CTC
• EMC Brand (Activation, OMNI, digital, SPOMA, MOPS)
• Country leads
• Demand Planning, SCM, Finance
• Sales (all channels)
  
  

KPI’s

• Net Sales and GIM%
• Share of search
• Sell-in & Sell-out
• Range efficiency
  
  

Knowledge, Skills And Abilities

• 10+ years of experience in merchandising/product, marketing, sales/retail required. BU experience preferred
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing preferred
• Previous experience in managing a global matrix organization required
• Sporting goods industry experience required
• Fluent in English
• Solid experience in attracting, hiring, developing and coaching a strong and talented team
• Has successfully built cohesive teams that have consistently stretched profit and business objectives
• Leading and managing a diverse team (incl. remote management)
• Strong presentation/communications and influencing skills
• Strong analytical skills and attention to detail
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

---