Direct - Response Copywriter

ABOUT US

We are a performance-focused growth and creative team working with fast-growing e-commerce and CPG brands, mainly in the US. We develop paid-social campaigns, landing pages and direct-response offers designed to turn attention into measurable sales.

THE ROLE

We are hiring a Direct-Response Copywriter who understands how to sell through clear ideas, strong hooks, sharp positioning and persuasive copy.

This is not a general content-writing role. You will write for performance across paid social, landing pages and DTC/e-commerce offers. You should be comfortable working from customer research and performance data, producing multiple angles and variations, and improving copy based on what converts.

RESPONSIBILITIES

- Write direct-response copy for paid-social ads, landing pages, advertorials and e-commerce offers
- Develop hooks, angles, headlines, scripts, body copy, proof points, offers and calls to action
- Turn customer research, reviews, objections and product benefits into persuasive copy
- Produce multiple variations for structured creative and landing-page tests
- Work closely with paid media, creative strategy, design and video-editing teams
- Adapt copy to different brands, audiences, stages of awareness and campaign goals
- Review performance data and use the findings to improve future copy
- Keep messaging accurate, on-brand and compliant with client requirements
- Manage several briefs and deadlines without losing quality or detail

REQUIREMENTS

- Proven direct-response copywriting experience, ideally for paid social and DTC/e-commerce brands
- A portfolio showing performance ads, landing pages or other conversion-focused work
- Strong understanding of hooks, offers, customer awareness, objections, proof and calls to action
- Able to write concise ad copy as well as longer-form landing-page or advertorial copy
- Comfortable producing and refining multiple variations quickly
- Strong research skills and the ability to turn insights into clear selling ideas
- Commercial judgement and interest in why copy converts
- Based in the UAE
- Strong written and spoken English
- Reliable, organised and responsive to feedback

WHAT SUCCESS LOOKS LIKE

- Copy is clear, persuasive and ready to test
- Briefs produce several distinct, useful angles rather than minor rewrites
- Ads and landing pages improve through structured testing and iteration
- Customer insights and performance data are reflected in the work
- Deadlines are met and feedback is applied quickly
- The paid media and creative teams have a steady pipeline of strong copy to test

HOW TO APPLY

Please apply with:

1. Your CV or LinkedIn profile
2. Three to five examples of direct-response work, especially paid-social ads and landing pages
3. A short note explaining the audience, offer and your role in each example
4. Any performance results you are permitted to share
5. Your current UAE location and availability to start

Applications without relevant direct-response samples will not be considered.