Digital Signage Specialist (225-808)

The Digital Signage Specialist is a key member of the marketing and communications team responsible for designing, implementing, and maintaining digital signage networks. This role involves collaborating with various departments to deliver compelling visual content that effectively communicates the brand message and improves customer engagement. You will take charge of ensuring digital displays are always operating optimally, updating content regularly, and troubleshooting any technical issues that arise. As a Digital Signage Specialist, you must possess a solid understanding of AV and IT systems, a keen eye for design, and exceptional problem-solving skills. Your expertise will support the promotion of product launches, marketing campaigns, and brand-building initiatives in various public spaces.

Responsibilities

• Design and manage digital signage content to align with brand guidelines and objectives.
• Collaborate with marketing teams to integrate digital signage into promotional strategies.
• Set up and maintain digital signage hardware and software systems effectively.
• Optimize digital signage layouts for maximum visual and communicative impact.
• Schedule timely updates and manage changes to digital content across networks.
• Troubleshoot and resolve technical issues related to digital signage installations.
• Monitor signage performance and compile reports on audience engagement metrics.
• Stay updated with the latest trends and technologies in digital signage solutions.
• Ensure compliance with the latest digital display regulations and standards.
• Provide training and support to team members on digital signage technology usage.
• Work closely with vendors and third-party service providers as needed.
• Evaluate and enhance system processes to improve efficiency and savings.

Requirements

• Bachelor’s degree in Marketing, IT, Communications, or a related field is required.
• Minimum of 3 years experience in digital signage or related technologies.
• Proficiency in graphic design software and content management systems is needed.
• Strong technical understanding of AV equipment and IT networking practices.
• Exceptional communication skills and ability to work under tight deadlines.
• Creative and analytical skills to develop engaging and effective digital content.
• Proven ability to troubleshoot and solve technical issues independently.