Digital Signage Specialist 20J25

As a Digital Signage Specialist, you will play a crucial role in developing and managing digital signage content strategies to enhance customer engagement and brand visibility. Your main responsibilities will include designing and implementing visually captivating and informative digital displays across multiple platforms and locations. This role requires proficiency in multimedia software, a strong understanding of customer behavior, and the ability to analyze technical data for better signage solutions. You will work closely with various departments, including marketing, IT, and creative teams, to ensure synchronization between the message delivered and the company’s objectives. Success in this position will be defined by your ability to deliver innovative signage solutions that drive brand loyalty and enhance communication effectiveness.

Responsibilities

• Develop and maintain digital signage strategy that aligns with company goals.
• Create and manage multimedia content tailored for digital signage platforms.
• Coordinate with the marketing team to enhance branding through digital displays.
• Conduct regular audits to ensure all digital signage is functioning correctly.
• Collaborate with IT for the integration and optimization of signage software.
• Provide training and support to staff on effectively using signage tools.
• Analyze data to optimize content reach and engagement through signage.
• Manage a schedule for regular updates and maintenance of digital displays.
• Stay updated with the latest trends in digital signage technology and apply them.
• Evaluate feedback and respond to client requests regarding signage content.
• Work with vendors to select appropriate hardware for digital signage needs.
• Ensure compliance with industry standards and company policies in signage.

Requirements

• Bachelor’s degree in Marketing, IT, Design, or a related field preferred.
• Proven experience in digital signage technology and content management.
• Proficient with multimedia tools and software such as Adobe Creative Suite.
• Strong analytical skills to interpret data and improve signage strategies.
• Excellent communication and interpersonal skills for cross-department collaboration.
• Knowledge of latest industry trends and technological advancements in signage.
• Ability to work independently and manage multiple projects simultaneously.