Digital Products Manager

Job Summary

We are seeking a strategic and results-driven Digital Products Manager to oversee the development, launch, and optimization of digital products and services. This role focuses on understanding customer needs, defining product roadmaps, and collaborating with cross-functional teams to deliver high-quality, user-centric digital solutions. The ideal candidate combines product management expertise, digital technology knowledge, and a data-driven mindset to drive product growth and innovation.

Key Responsibilities

• Product Strategy & Roadmap:
• Define and execute the product strategy and roadmap for digital offerings.
• Conduct market research, competitive analysis, and customer feedback analysis to inform product decisions.
• Identify growth opportunities and develop plans to increase adoption, engagement, and revenue.
• Product Development & Management:
• Collaborate with UX/UI designers, developers, and other stakeholders to define product requirements and specifications.
• Oversee the product lifecycle from ideation and development to launch and ongoing optimization.
• Prioritize features, enhancements, and bug fixes based on business value and customer needs.
• Performance Monitoring & Optimization:
• Track key performance indicators (KPIs) including user engagement, adoption, retention, and revenue.
• Analyze product performance and user feedback to drive continuous improvement.
• Implement A/B testing and data-driven experiments to optimize product features and experience.
• Cross-Functional Collaboration:
• Work closely with marketing, sales, customer support, and technology teams to ensure alignment with business objectives.
• Serve as a product evangelist across the organization, communicating product vision, strategy, and updates.
• Support go-to-market strategies, product launches, and promotional activities.
  

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field; MBA is a plus.
• 4–7 years of experience in product management, digital product development, or related roles.
• Strong understanding of digital technologies, platforms, and product development methodologies.
• Proficiency with product management and analytics tools (Jira, Confluence, Google Analytics, Mixpanel, etc.).
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and priorities simultaneously.
  
  

• Strategic thinker with a user-centric mindset.
• Strong leadership and cross-functional collaboration skills.
• Data-driven decision-making and analytical mindset.
• Creativity and innovation in product solutions.
• Excellent organizational and project management abilities.
  
  

• Competitive salary and benefits package.
• Opportunity to lead innovative digital products and shape user experiences.
• Collaborative, growth-oriented, and innovative work environment.
• Professional development and career advancement opportunities.