Digital Performance Manager

Job Summary

We are looking for a results-oriented Digital Performance Manager to lead and optimize digital marketing campaigns across multiple channels. The role focuses on driving measurable results—such as traffic, leads, conversions, and ROI—through data-driven strategies. The ideal candidate combines expertise in digital marketing, analytics, and campaign optimization with leadership skills to guide a high-performing team.

Key Responsibilities

• Digital Strategy & Campaign Management:
• Develop and execute comprehensive digital performance strategies across paid search, social media, display, email, and affiliate channels.
• Oversee campaign setup, optimization, and reporting to maximize conversions and ROI.
• Manage budgets and allocate resources effectively across channels.
• Analytics & Optimization:
• Monitor, analyze, and report on campaign KPIs, including traffic, engagement, conversions, CPA, ROAS, and ROI.
• Conduct A/B testing, audience segmentation, and performance experiments to continuously improve campaign effectiveness.
• Identify trends, insights, and opportunities for scaling campaigns.
• Team Leadership & Collaboration:
• Lead, mentor, and manage a team of digital marketing specialists.
• Collaborate with creative, content, product, and analytics teams to ensure campaigns are aligned with business objectives.
• Present performance insights, strategies, and recommendations to senior management and stakeholders.
• Innovation & Best Practices:
• Stay up-to-date with digital marketing trends, tools, and industry best practices.
• Implement new technologies, platforms, and techniques to enhance digital performance.
• Promote a culture of continuous learning, optimization, and innovation within the team.
  

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
• 5–8 years of experience in digital marketing, performance marketing, or paid media.
• Strong expertise in analytics, paid search, social media advertising, and conversion optimization.
• Proficiency with digital marketing tools (Google Ads, Facebook Ads Manager, Google Analytics, Tag Manager, Tableau, etc.).
• Excellent analytical, problem-solving, and decision-making skills.
• Strong leadership, communication, and stakeholder management abilities.
  
  

• Data-driven mindset with strategic thinking capabilities.
• Leadership and team management skills.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Up-to-date knowledge of digital marketing trends, platforms, and technologies.
  
  

• Competitive salary and benefits package.
• Opportunity to lead impactful digital marketing campaigns and drive measurable results.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.