Digital Marketing Specialist (225-909)

We are looking for a dynamic and experienced Digital Marketing Specialist to join our innovative team. The ideal candidate will possess a strong understanding of digital marketing strategies, a passion for online marketing trends, and the ability to optimize digital marketing efforts across various platforms. This role involves developing and implementing marketing campaigns that increase awareness, engagement, and ultimately, digital engagement for our brand. The Digital Marketing Specialist will work closely with multiple departments to ensure the strategies align with the company's goals. If you are creative, analytical, and have a detail-oriented mindset, we invite you to apply for this exciting opportunity to help drive our digital marketing initiatives.

Responsibilities

• Develop and implement effective digital marketing campaigns across different channels and platforms.
• Analyze and report on the performance and effectiveness of digital marketing campaigns.
• Conduct market research and trend analysis to inform marketing strategies.
• Manage social media platforms, including content creation and audience engagement.
• Collaborate with design and content teams to create compelling digital content.
• Optimize website content and SEO to improve search engine rankings.
• Monitor and evaluate web analytics and PPC initiatives and campaigns.
• Plan and manage digital advertising budgets in line with strategic goals.
• Stay updated with the latest trends and technologies in digital marketing.
• Ensure digital marketing messages are aligned with the brand’s standards and values.
• Utilize A/B testing to improve website and campaign performance.
• Coordinate with external partners, such as marketing agencies or freelancers.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of 3 years of experience in digital marketing or similar role.
• Proven experience with SEO, web analytics, and Google Ads.
• Proficient in using social media management and marketing tools.
• Strong analytical skills and experience with data analysis and reporting.
• Excellent written and verbal communication skills are essential.
• Ability to manage multiple projects and meet deadlines effectively.