Digital Marketing Specialist (225-621)

A Digital Marketing Specialist is an integral part of any business looking to enhance its online presence and engagement. In this role, you will be responsible for developing and implementing online marketing strategies to drive brand awareness, customer engagement, and conversion rates. With your creative and analytical skills, you will collaborate with different teams to create compelling content, run effective digital campaigns, and analyze data to measure the success of these initiatives. As the digital landscape constantly evolves, your adaptable nature and tech-savvy mindset will keep the business at the forefront of digital marketing trends.

Responsibilities

• Develop and implement digital marketing strategies to promote company goals.
• Create and manage engaging content across various digital platforms.
• Analyze web traffic metrics and suggest improvements to increase engagement.
• Plan and execute SEO/SEM campaigns to enhance online visibility.
• Collaborate with designers and content teams to align marketing efforts.
• Monitor and report on the performance of all digital marketing campaigns.
• Conduct competitive research and market analysis to identify new opportunities.
• Coordinate with technology teams to optimize the user experience on websites.
• Utilize analytics tools to optimize email and social media marketing efforts.
• Stay updated with digital marketing trends and tools to benefit the company.
• Manage the company's digital marketing budget and ensure its effective use.
• Design and implement A/B tests to increase conversion rates and engagement.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Strong understanding of current digital marketing trends and tools.
• Proven experience in digital marketing or related roles essential.
• Excellent verbal and written communication skills are a must.
• Proficient in marketing software and platforms like Google Analytics.
• Strong analytical skills and ability to leverage marketing data insights.
• Creative problem-solving skills with attention to detail and organization.