Digital Marketing Specialist (225-1006)

A Digital Marketing Specialist is a professional responsible for planning, developing, and managing digital marketing campaigns to promote a company's online presence and drive business growth. They analyze web traffic, manage social media platforms, and implement strategies to enhance awareness and engagement. Digital Marketing Specialists work within a variety of channels to connect with potential customers, including social media, email, content marketing, and paid media. Their role is pivotal in converting online interactions into sales, making it crucial for businesses striving to thrive in competitive digital landscapes. As an expert in online strategies, they collaborate with team members to optimize the digital presence of their organization.

Responsibilities

• Develop and implement digital marketing strategies to support organizational goals and objectives.
• Manage and optimize all paid search activities including keyword research and bidding strategies.
• Analyze data and generate reports to evaluate the success of marketing campaigns.
• Create and manage compelling content across multiple digital channels like websites and social media.
• Monitor online trends, best practices, and competitors’ strategies to inform marketing initiatives.
• Coordinate with the design and content teams to produce and maintain creative digital assets.
• Utilize analytics tools to measure site traffic and optimize marketing performance.
• Provide recommendations for website enhancements to improve user experience and engagement.
• Develop and maintain the company's online community by engaging current and prospective customers.
• Ensure brand consistency and voice across all digital channels and marketing efforts.
• Plan and execute social media campaigns to drive engagement and build a followers base.
• Manage email marketing campaigns including design, call-to-action, and calls to optimize delivery.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing or a related role.
• Proficient in digital marketing tools such as Google Analytics and AdWords.
• Strong knowledge of SEO, SEM, and social media best practices.
• Excellent written and verbal communication skills for content creation and management.
• Ability to analyze and interpret web data and propose solutions accordingly.
• Creative mindset with the ability to develop engaging digital marketing campaigns.