Digital Marketing Specialist (225-1004)

As a Digital Marketing Specialist, you will play a pivotal role in developing, implementing, and managing online marketing strategies that promote a company’s brand, products, or services. You will use digital tools and platforms such as social media, email marketing, SEO, and PPC advertising to reach potential customers. The ideal candidate is creative, analytical, and has strong communication skills, with the ability to translate digital marketing concepts into actionable plans. Your expertise will help the company to expand its digital footprint, drive more significant consumer engagement, and ultimately, increase profitability. Join a dynamic team dedicated to advancing the company's market position and achieving exceptional growth in a competitive digital marketplace.

Responsibilities

• Design and oversee all aspects of our digital marketing department.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends affecting the industry and market to stay relevant.
• Evaluate important metrics that affect our website traffic and target audiences.
• Plan, execute and measure experiments and conversion tests for optimal performance.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Provide creative ideas for content marketing and update the website as required.
• Maintain a strong online company voice through social media and other channels.
• Develop and monitor campaign budgets for all digital marketing initiatives.
• Responsible for measuring ROI and KPIs to assess the effectiveness of marketing initiatives.
• Stay abreast of industry trends and emerging technologies, seeking opportunities for adoption where appropriate.
• Manage all digital marketing channels and ensure brand consistency across all platforms.

Requirements

• Bachelor’s degree in Marketing or a related field is preferred.
• Proven experience in digital marketing roles or similar business fields.
• Strong understanding of how all current digital marketing channels work.
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software tools.
• Solid knowledge of online marketing tools and best practices to drive success.
• Excellent analytical and project management skills for decision-making.
• Strong communication skills with a strategic and commercial outlook.