Digital Marketing Specialist 20A26

We are seeking a highly skilled and innovative Digital Marketing Specialist to join our team. This role is pivotal in driving our online marketing campaigns and enhancing our brand's digital presence. As a Digital Marketing Specialist, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing strategies across all digital channels. With a detailed understanding of current marketing tools and strategies, you will be expected to execute successful marketing campaigns from concept to execution. The ideal candidate will have experience in data-driven marketing, leveraging analytics to inform campaign decisions, and demonstrate an ability to turn creative ideas into effective, comprehensive marketing plans. If you are looking to bring your digital marketing expertise to a dynamic and growing company, we'd love to hear from you.

Responsibilities

• Design and implement digital marketing campaigns across various online platforms.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Evaluate tailored marketing strategies to improve brand awareness and recognition.
• Develop and manage content calendars for timely publishing of digital assets.
• Utilize analytics tools to measure performance and optimize marketing efforts.
• Conduct market research to identify latest trends and customer preferences.
• Manage and update the company’s website ensuring all content is current.
• Work within budget parameters to maximize marketing efficiency and impact.
• Manage external vendors and agency partners to execute campaigns effectively.
• Provide detailed reports on marketing initiatives and outcomes to stakeholders.
• Implement A/B testing strategies to drive engagement and conversion rates.
• Ensure all campaigns meet compliance standards and adhere to industry best practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven working experience as a Digital Marketing Specialist or relevant role.
• In-depth knowledge of SEO, SEM, and Google Analytics best practices.
• Strong understanding of social media platforms and their advertising tools.
• Excellent analytical skills to interpret data and make data-driven decisions.
• Experience with email marketing platforms and customer relationship management tools.
• Strong communication skills both verbal and written for cross-team collaboration.