Digital Marketing Specialist 19M26

A Digital Marketing Specialist plays a pivotal role in enhancing brand awareness within the digital space and driving traffic to a company’s website. This professional is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand visibility and increasing customer engagement. The specialist develops strategies that are aligned with broader business goals to boost conversions and maintain the company’s competitive edge. Their technical expertise is essential for interpreting digital analytics, creating digital marketing content, and executing social media strategies. They stay updated on current trends to effectively apply innovative digital marketing strategies across all digital media platforms.

Responsibilities

• Develop and manage digital marketing campaigns across multiple platforms.
• Design, build, and maintain our social media presence on relevant channels.
• Identify trends and insights, and optimize spending and performance.
• Measure and report performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Collaborate with agencies and other vendor partners effectively and efficiently.
• Evaluate emerging technologies and provide thought leadership and perspective.
• Manage SEO/SEM strategies to increase rankings and drive traffic.
• Plan and execute all web, SEO/SEM, and email marketing campaigns.
• Manage and assess digital marketing budgets and allocate resources wisely.
• Ensure that the content aligns with company objectives and audience interest.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Minimum of 2 years experience in digital marketing or similar role.
• Proficiency in using analytics tools such as Google Analytics and Facebook Insights.
• Knowledge of SEO, SEM, and social media advertising strategies.
• Excellent communication and creative thinking skills for project execution.
• Strong analytical skills to interpret and optimize digital marketing performance.
• Ability to manage multiple projects and work collaboratively in a team.