Digital Marketing Specialist 19J25

As a Digital Marketing Specialist, you will play a pivotal role in enhancing our brand's online presence and driving growth through strategic digital marketing initiatives. Your expertise will be crucial in developing, implementing, and managing digital marketing campaigns that promote our products and services while optimizing brand awareness. You will work closely with various departments to ensure alignment with marketing strategies and organizational goals, leveraging your skills in SEO, PPC, social media, and other digital channels. Your innovative ideas and proficiency in analyzing the effectiveness of digital campaigns will help shape our marketing approach, resulting in improved customer engagement and increased online traffic.

Responsibilities

• Develop comprehensive digital marketing strategies to achieve the company’s business objectives.
• Plan and execute all digital marketing campaigns, including SEO, SEM, email marketing, and PPC.
• Analyze digital marketing metrics to gauge success and guide future strategies.
• Manage social media channels to increase brand visibility and customer engagement.
• Collaborate with the content team to create high-quality, engaging digital content.
• Monitor and evaluate trends and advancements in digital marketing technologies.
• Manage the optimization of our marketing automation and lead nurturing processes.
• Work with the design team to produce visually appealing and effective marketing materials.
• Conduct regular competitive research to stay ahead in the market landscape.
• Coordinate with external agencies and freelancers to enhance digital marketing efforts.
• Train and support junior staff in digital marketing practices and tools.
• Ensure compliance with legal regulations and ethical guidelines in all marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a relevant field required.
• Proven experience as a Digital Marketing Specialist or similar role is necessary.
• Strong understanding of SEO, SEM, PPC, and social media marketing concepts.
• Proficiency in using digital marketing tools like Google Analytics, HubSpot, or SEMrush.
• Excellent verbal and written communication skills for engaging with diverse audiences.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.
• Analytical thinking with a results-oriented approach to optimize marketing efforts.