Digital Marketing Specialist 19F26

A Digital Marketing Specialist is a key player in advancing the online presence and promotion of a company’s products or services. This role requires a strategic thinker who can analyze market trends and develop innovative marketing campaigns to reach target audiences effectively. The specialist will leverage a range of digital channels—such as SEO, SEM, email, social media, and content marketing—to deliver measurable results and drive conversions. This position not only demands technical expertise in these areas but also involves creativity and analytical skills to optimize performance across digital platforms. The ideal candidate will be adept in using analytics tools to generate insights and refine strategies. If you are passionate about leveraging digital tools to drive business success and have a knack for creating engaging digital experiences, we encourage you to explore this opportunity.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Coordinate and manage digital marketing campaigns across various channels to drive sales.
• Analyze digital marketing performance metrics and optimize strategies for improved results.
• Collaborate with the creative team to produce engaging and on-brand promotional content.
• Conduct market research to identify trends and opportunities in the digital landscape.
• Manage and optimize all digital marketing tools and platforms for efficiency.
• Stay updated on the latest digital marketing trends and incorporate them when appropriate.
• Develop and maintain a consistent brand voice in all digital marketing materials.
• Monitor competitors’ digital marketing activities and provide insights for strategic planning.
• Design and execute A/B testing plans to enhance campaign effectiveness.
• Facilitate ongoing customer engagement through targeted email marketing strategies.
• Generate analytical reports detailing the outcome of digital marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Proven experience in digital marketing and a deep understanding of digital channels.
• Proficiency in using analytics tools like Google Analytics to drive business insights.
• Strong understanding of SEO and SEM strategies to improve online visibility.
• Ability to manage multiple projects with efficiency and maintain attention to detail.
• Excellent verbal and written communication skills for clear strategy articulation.
• Experience in utilizing social media platforms for brand promotion and engagement.
• Demonstrated creativity in developing innovative content tailored to target audiences.