Digital Marketing Specialist 18D25

As a Digital Marketing Specialist, you will play a vital role in creating and managing online marketing strategies that boost brand awareness, drive customer engagement, and increase sales. You will be responsible for developing, implementing, tracking, and optimizing digital campaigns across various digital channels. You will collaborate closely with cross-functional teams such as sales, design, and product development to ensure that marketing efforts align with business objectives. A keen analytical mind and creativity will be essential in identifying trends, customer behavior, and new opportunities to improve digital communication strategies. If you have a passion for digital marketing and a knack for driving impactful campaigns, this role is perfect for you.

Responsibilities

• Develop and execute digital marketing campaigns across all online platforms.
• Optimize content across websites and social media platforms for search engines.
• Monitor and report on the performance of digital marketing campaigns regularly.
• Collaborate with internal teams to develop creative content and marketing materials.
• Identify trends and insights to achieve maximum ROI in paid campaigns.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Stay abreast of the latest digital marketing trends and best practices.
• Manage and oversee social media strategy, including content creation and audience engagement.
• Utilize strong analytical ability to evaluate the end-to-end customer experience.
• Develop email marketing campaigns that engage and convert prospects.
• Leverage marketing automation solutions to improve lead conversion and sales funnel activities.
• Conduct competitive analysis to position products and messaging effectively in the marketplace.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• Proven experience in digital marketing or related field for at least 2 years.
• Strong knowledge of various digital marketing channels and strategies.
• Ability to analyze data and provide evidence-based recommendations and strategies.
• Proficiency in using digital marketing tools and platforms such as Google Analytics and SEO tools.
• Excellent communication skills, both written and verbal, are required.
• A strong ability to work collaboratively with cross-functional teams and external partners.