Digital Marketing Specialist 14J25

The Digital Marketing Specialist is a dynamic and integral role within our marketing team, driving online marketing initiatives across various digital channels. This specialist will design, implement, and manage strategies to attract, convert, and retain customers. The role demands a high level of creativity, attention to detail, and strong project management skills. As a Digital Marketing Specialist, you will employ digital marketing tactics such as paid search, social media advertising, email marketing, content marketing, and SEO to increase brand awareness and engagement. The ideal candidate will possess a strong understanding of the latest digital marketing trends, analytics, and tools that can be leveraged to enhance our company's online presence and achieve significant growth milestones. If you are a proactive individual with a passion for digital innovation and performance metrics, we would love to hear from you.

Responsibilities

• Develop digital marketing strategies to achieve organizational business objectives.
• Manage and optimize social media advertising campaigns for diverse platforms.
• Oversee the creation and implementation of email marketing campaigns.
• Conduct keyword research to guide content development and SEO strategies.
• Analyze website and campaign analytics to boost online marketing performance.
• Collaborate with content creators to generate engaging and attractive content.
• Monitor and report on the performance of digital marketing activities.
• Identify trends and insights to optimize spending and performance.
• Stay up-to-date with the latest industry trends and technologies.
• Coordinate with external vendors to enhance marketing strategies and reach.
• Create and maintain customer segmentation for targeted marketing initiatives.
• Utilize CRM tools to measure, track, and improve customer engagement.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing roles.
• Proficiency in using digital marketing and analytics tools like Google Analytics.
• Strong understanding of social media platforms and their advertising mechanisms.
• Experience with SEO/SEM strategies, tools, and best practices.
• Exceptional communication skills and ability to collaborate with diverse teams.
• High degree of creativity and ability to think outside the box.
• Strong project management skills and attention to detail.