Digital Marketing Specialist 13J25

As a Digital Marketing Specialist, you will be an integral part of our marketing team, tasked with crafting and implementing effective digital marketing campaigns that align with our company’s objectives. Your role will involve utilizing a combination of digital channels and tools to enhance brand awareness, drive user engagement, and increase conversion rates. By staying abreast of the latest digital marketing trends and technologies, you will ensure that our marketing efforts remain innovative and effective. If you have a passion for digital media, an analytical mindset, and the ability to deliver creative solutions, this role is ideal for you.

Responsibilities

• Develop and manage comprehensive digital marketing strategies across multiple platforms.
• Analyze and report on the performance of digital marketing campaigns and adjust tactics as necessary.
• Collaborate with cross-functional teams to align content and promotional strategies.
• Oversee the company's social media presence and identify opportunities for engagement.
• Create and curate engaging and relevant content for digital platforms.
• Monitor and optimize SEO strategies to improve search engine rankings.
• Conduct market and competitor analysis to inform marketing strategies.
• Manage and execute paid digital advertising campaigns within budget constraints.
• Stay update-to-date with emerging digital marketing trends and technologies.
• Utilize analytics tools to measure, track, and report on campaign effectiveness.
• Implement lead generation strategies and maintain a prospects database.
• Ensure that digital marketing efforts comply with legal regulations and company policies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of 3 years of experience in digital marketing roles is preferred.
• Proficiency with marketing automation and advertising platforms is essential.
• Strong analytical skills and experience with Google Analytics or similar tools.
• Excellent interpersonal and communication skills, both written and verbal.
• Proven ability to develop creative solutions and strategies in a digital context.
• Experience with SEO, SEM, PPC, and social media marketing techniques.