Digital Marketing & Social Media Executive 07J26

The Digital Marketing & Social Media Executive is a pivotal player within the marketing department, responsible for shaping and executing digital marketing campaigns that drive brand awareness, engage target audiences, and foster brand loyalty across various digital platforms. This role involves strategizing and managing compelling content across social media channels, analyzing market trends to optimize advertising campaigns, and utilizing digital tools to enhance the brand’s online presence. The ideal candidate is proactive, creative, and has a strong grasp of current digital marketing tools and strategies with the ability to lead integrated digital marketing campaigns from concept to execution. If you are passionate about digital marketing and adept at managing social media platforms, we would love to hear from you.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to improve brand recognition.
• Create, curate, and manage engaging content across all social media channels.
• Monitor, analyze, and report on the performance of digital marketing campaigns.
• Collaborate with creative and media teams to create compelling digital content.
• Manage social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Implement SEO and PPC strategies to increase traffic and conversions.
• Stay updated with the latest trends and technologies in digital marketing.
• Engage with audiences, respond to comments and inquiries on social media channels.
• Identify and report on significant social media trends and market insights.
• Plan and execute email marketing campaigns to align with marketing objectives.
• Coordinate with external agencies and vendors for strategic marketing initiatives.
• Ensure brand consistency across all online channels and marketing materials.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience in a digital marketing or social media role.
• Proficiency with digital marketing tools such as Google Analytics and AdWords.
• Strong understanding of SEO, PPC, and other digital marketing strategies.
• Excellent written and verbal communication skills with a creative flair.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Up-to-date with current digital marketing trends and social media platforms.