Digital Marketing Partner

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Opportunity

As Digital Marketing Partner, you will work in the Integrated Marketing Solutions Sub-Chapter Team for the Middle East Sub-region. The team is responsible for pushing digital transformation and marketing excellence forward and elevating the customer experience in our networks. You will be the teams hands-on expert for campaign deployment and performance analytics. You will be responsible for executing our digital strategies, managing campaign operations, and analyzing performance data to provide actionable insights. This role requires close collaboration with cross-functional teams (Product Managers, Legal, Medical) to ensure cohesive, compliant and effective online campaigns.

Main Accountabilities
Campaign & Project Management:

• Initiate, create/design and manage the end-to-end execution of multi-channel digital campaigns (e.g., social, SEM, CRM) and website updates
• Act as the central project manager, coordinating with Product Managers, Medical, Legal, and external agencies to ensure timelines are met
• Route all promotional materials through internal approval systems (e.g., Veeva), ensuring all compliance and brand guidelines are met
  
  

Lead Generation & CRM Management:

• Develop and manage all lead generation processes, from building lead-capture forms to extracting, cleaning, and routing leads to sales and CRM systems
• Continuously monitor the lead funnel for any breaks or bottlenecks
• Manage our databases (cleansing, acquisition, retention, lead scoring), consent structures, align with our data privacy officer requirements, create stakeholder specific journeys & messaging per country
  
  

Content & Vendor Coordination:

• Oversee the full content localization process, especially for Arabic
• Manage day-to-day website updates (CMS), content publishing, editorial content calendars, safety notifications, sales enablement widgets and legal/privacy changes
• Assist with the procurement process, including obtaining vendor quotations and issuing POs
  
  

Analytics & Performance Reporting:

• Track, measure, and report on the performance of all digital campaigns and website activities
• Develop and maintain dashboards to track KPIs (CPL, CTR, conversion rates)
• Analyze performance data to generate actionable insights and optimization recommendations for the marketing team
  
  
  

Who You Are
Required Qualification and Experience

• Core Experience: 3-5 years of hands-on digital marketing experience, with a focus on campaign execution and performance analytics
• Languages: Full professional fluency in both English and Arabic (reading, writing, and speaking) is mandatory
  
  

Required Competencies

• A Hands-On Digital Marketer: You are a "doer" with a strong skill set in digital tools, lead generation and website management
• A Natural Collaborator: You excel at managing multiple stakeholders in a complex matrix organization
• Highly Analytical & Data-Driven: You love digging into the numbers to find out why something worked (or didnt) and can build clear reports
• Proven ability to manage multiple campaigns and stakeholders simultaneously
• System Experience: Salesforce Clouds (Customer Service, Marketing, E-commerce), Drupal, Adobe Experience Manager, PiwikPro, GoogleAnalytics, Marketo, Eloquia
• Huge Plus: Hands-on experience in a highly regulated industry (e.g., healthcare, pharma), E-commerce experience managing a webshop, e-tailer collaborations and/or social e-shops
  
  

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

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