Digital Marketing Manager 28O25

We are seeking an experienced Digital Marketing Manager to join our dynamic team and drive our online marketing efforts to the next level. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and products. You will play a significant role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The ideal candidate will have a passion for marketing and technology, possess strong analytical skills, and be up-to-date with the latest trends and best practices in online marketing and measurement. Your creative approach to problem-solving and ability to manage multiple projects will be crucial in leading our marketing team to success.

Responsibilities

• Develop and execute digital marketing strategies to achieve company objectives.
• Plan and manage the company's presence across all social media platforms.
• Coordinate and manage the creation of all digital content, including blogs and videos.
• Monitor and analyze digital marketing campaign performance for continuous improvement.
• Identify new digital marketing trends and insights for business growth opportunities.
• Collaborate with the team to optimize and enhance user experience on digital channels.
• Manage and maintain the organization's website, ensuring consistent branding and messaging.
• Implement and manage paid advertising campaigns on platforms such as Google Ads.
• Build and maintain strong relationships with influencers to increase brand exposure.
• Utilize analytics tools to measure the effectiveness of marketing strategies.
• Oversee the company's CRM system to improve customer communication efforts.
• Work closely with sales teams to align marketing strategies with sales goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years’ experience in digital marketing or similar role.
• Proven track record of managing and executing successful digital marketing campaigns.
• Strong knowledge of various digital marketing and analytics tools and platforms.
• Excellent communication skills, both written and verbal, for varied audiences.
• Strong ability to analyze data and make data-driven marketing decisions.
• Excellent project management skills with focus on multitasking and meeting deadlines.