Digital Marketing Manager (225-909)

The Digital Marketing Manager plays a pivotal role in developing, implementing, and managing marketing campaigns that promote a company's brand, products, and services in the digital space. This role requires a deep understanding of current online marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. As a Digital Marketing Manager, you will be responsible for enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. You will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and within budget.

Responsibilities

• Develop and manage digital marketing campaigns across multiple digital channels.
• Oversee the social media strategy to increase overall brand presence.
• Optimize content for the website and social networking channels such as Facebook and Twitter.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate.
• Improve user experience, facilitate content, and optimize platforms effectively.
• Continually work on the Search Engine Optimization of the website(s).
• Identify new trends in digital marketing and evaluate new technologies.
• Work with in-house designers to produce materials of visual impact and within brand guidelines.
• Contribute to the company blogs, whitepapers, eBooks, and newsletters.
• Manage and oversee various digital marketing channels to maximize ROI.
• Collaborate with external agencies for public relations and advertising initiatives.

Requirements

• Bachelor's degree in Marketing or a related field of study.
• Proven working experience in digital marketing management roles.
• Experience in optimizing landing pages and user funnels effectively.
• Strong analytical skills and data-driven thinking capability.
• Up-to-date with the latest trends and best practices in online marketing.
• Experience with marketing automation tools and instruments.
• Demonstrable experience leading and managing SEO/SEM campaigns.