Digital Marketing Manager (225-905)

The role of a Digital Marketing Manager is pivotal in developing and implementing the company’s digital marketing strategies to drive growth and enhance brand presence across various digital platforms. This position demands a combination of creative and analytical skills to effectively plan and execute marketing campaigns that reach targeted audiences and achieve measurable results. As a Digital Marketing Manager, you will oversee all digital marketing components including social media, SEO, email marketing, content creation, and digital advertising. You will be responsible for driving online traffic and developing compelling digital content that engages potential customers, converts visitors into leads, and drives business objectives. This role requires staying up-to-date with the latest digital marketing trends and tools to ensure that the company's marketing efforts remain competitive and relevant.

Responsibilities

• Develop comprehensive digital marketing strategies that align with business goals and objectives.
• Manage and optimize digital marketing campaigns across multiple platforms, including Google Ads and Facebook.
• Analyze campaign performance metrics and provide actionable insights to improve marketing efficiency.
• Oversee and improve the company's presence on social media platforms, fostering engagement and brand loyalty.
• Collaborate with content creators to produce engaging, effective digital content for websites and social media.
• Lead SEO initiatives to enhance organic search visibility and drive web traffic.
• Coordinate with the sales team to align on goals and optimize lead generation efforts.
• Conduct market research to identify new opportunities and stay ahead of industry trends.
• Monitor competitors' digital marketing activities and adjust strategies accordingly.
• Ensure brand consistency across all digital and online marketing channels.
• Prepare and manage marketing budgets to ensure optimal ROI on marketing investments.
• Train and mentor junior marketing team members to build a skilled team of digital marketers.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Proven experience in planning and implementing successful digital marketing campaigns.
• Strong understanding of current digital marketing concepts, best practices, and strategies.
• Proficiency with digital marketing tools such as Google Analytics, HubSpot, or Marketo.
• Excellent communication and interpersonal skills for effective collaboration across teams.
• Demonstrated ability to analyze data and develop data-driven marketing strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.