Digital Marketing Manager 13MY26

The Digital Marketing Manager is a pivotal role within our organization, responsible for driving our online marketing strategies and enhancing our digital presence. You will lead a team of marketing professionals and work collaboratively with various departments to develop and implement innovative digital marketing campaigns. The ideal candidate has a deep understanding of current digital marketing trends, SEO practices, social media platforms, and marketing analytics. Your mission will be to optimize our digital presence to drive conversions, increase brand awareness, and expand our customer base. If you are passionate about leveraging new digital tools and platforms to boost business growth, this role is perfect for you. You will be entrusted with the strategic planning and execution of campaigns and the analysis of their effectiveness to continually refine our marketing strategies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for brand growth.
• Lead and manage the digital marketing team to achieve set targets.
• Analyze digital data to draw actionable insights for campaign improvement.
• Collaborate with creative and content teams for cohesive marketing efforts.
• Oversee all company social media accounts and online content operations.
• Ensure marketing content aligns with brand identity and marketing objectives.
• Identify and leverage new digital marketing trends and technologies effectively.
• Monitor and report on the performance of digital marketing campaigns regularly.
• Coordinate with sales teams to ensure lead quality and conversion optimization.
• Develop and manage strong SEO and SEM strategies to enhance visibility.
• Manage budgets and allocate resources efficiently to maximize ROI.
• Ensure compliance with data protection regulations across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in a digital marketing management role, preferably 5+ years.
• Strong understanding of SEO, SEM, Google Analytics, and digital advertising.
• Demonstrated ability to develop, implement, and measure marketing strategies.
• Experience with marketing automation tools and CRM systems is essential.
• Excellent analytical, organizational, and project management skills are necessary.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong leadership skills with a history of team management and development.