Digital Marketing Executive - Luxury Fashion

Brand Management

• Lead the development, implementation, and execution of brand strategies for multiple brands.
• Monitor brand performance and ensure consistency across all marketing channels — online and offline.
• Conduct market and digital trend analysis to understand brand positioning, target audiences, and competitors.

Marketing Calendar Management

• Develop and manage the marketing calendar for the brand.
• Ensure alignment of marketing activities with brand objectives and key milestones.
• Prioritize and coordinate campaigns to maximize effectiveness and ROI.

Campaign Planning & Execution

• Conceptualize and execute innovative marketing campaigns across multiple channels, including digital (SEO, SEM, paid social, display, email), traditional, and experiential.
• Manage digital advertising campaigns end-to-end — from planning and budgeting to optimization and reporting.
• Coordinate with creative teams, agencies, and other stakeholders to ensure campaign deliverables are met on time and within budget.
• Track and analyze campaign performance, adjusting strategies as necessary to meet targets.

Digital Marketing & Social Media

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
• Oversee social media management, including content creation, community engagement, and performance analytics.
• Manage digital content, ensuring brand consistency and SEO optimization.
• Utilize tools such as Google Analytics, Meta Ads Manager, and other digital dashboards to monitor performance and ROI.
• Stay updated with emerging trends, tools, and technologies to continuously improve digital marketing efforts.

Content Creation & Content Calendar

• Develop content strategies for brand communication across digital platforms, print, and in-store materials.
• Collaborate with the social and creative teams to maintain a content calendar aligned with marketing initiatives and seasonal campaigns.
• Oversee the creation of engaging digital content — including copy, visuals, videos, and paid creatives — ensuring alignment with the brand’s voice.

PR & Influencer Management

• Manage relationships with PR agencies to ensure effective brand representation and media coverage.
• Identify and manage influencer partnerships aligned with brand values and target audience.
• Oversee the execution of influencer and digital collaborations, ensuring proper coordination and tracking of KPIs.

Event Management

• Plan and execute brand events, including product launches, trade shows, and consumer activations.
• Ensure events are integrated into the digital and social strategy for maximum visibility and engagement.

Budget Management

• Develop and manage marketing budgets for each brand, ensuring cost-effective allocation across digital and offline campaigns.
• Monitor spending and provide regular reports on budget utilization and campaign ROI.

Reporting & Analytics

• Prepare and present regular performance reports for each brand, highlighting key digital metrics, conversion rates, and audience growth.
• Use analytics to track campaign success, identify trends, and recommend optimizations.

Agency & Vendor Management

• Manage relationships with external agencies and vendors, including creative, media, and digital marketing partners.
• Ensure timely delivery of assets and negotiate contracts to optimize value.