Digital Marketing Executive 31O25

A Digital Marketing Executive is a pivotal member of any marketing team, responsible for the formulation and implementation of online marketing strategies to enhance brand awareness, drive website traffic, and generate leads that foster sustainable business growth. This role requires a creative and analytical mind to develop and execute various digital campaigns while ensuring alignment with the company's marketing goals. The Digital Marketing Executive will work closely with the content, design, and analytics teams to create cohesive and impactful marketing campaigns. Staying updated with the latest industry trends and technologies is crucial in this role to maintain a competitive edge in the digital realm.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility.
• Create, manage, and optimize pay-per-click campaigns across various platforms.
• Monitor and report on the performance of digital marketing campaigns and activities.
• Collaborate with content creators to produce engaging and relevant content for the target audience.
• Manage the execution of SEO strategies to improve website rankings and organic traffic.
• Analyze competitive market trends to identify new digital opportunities and innovations.
• Utilize analytics tools to track performance metrics and optimize marketing efforts.
• Coordinate with web developers for website updates and performance enhancement.
• Direct social media strategy to increase engagement and followership on key platforms.
• Maintain relationships with third-party vendors to enhance digital marketing results.
• Stay informed on digital marketing trends and adjust strategies accordingly.
• Ensure branding consistency across all digital marketing platforms and communications.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• At least two years of experience in digital marketing or a related role.
• Proficiency in using digital marketing platforms, including Google Ads and Facebook Ads.
• Strong understanding of SEO, SEM, and PPC trends and techniques.
• Demonstrated experience in managing social media campaigns and analytics.
• Ability to analyze complex data and communicate findings to stakeholders effectively.
• Excellent written and verbal communication skills for effective collaboration.
• Creative thinking and problem-solving skills to drive innovative marketing solutions.
• Ability to work independently and manage multiple projects simultaneously under deadlines.