Digital Marketing Executive 31J25

A Digital Marketing Executive plays a crucial role in developing, implementing, and managing marketing campaigns that promote a company's products or services. This professional is tasked with enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The Digital Marketing Executive must possess a good understanding of web analytics tools, digital strategy, social media algorithms, PPC, SEO, and content creation to execute and optimize digital marketing campaigns. They are instrumental in measuring site traffic, understanding digital behavior, and providing ideas to maximize the accessibility of digital content. Strong analytical skills and an ability to translate data into actionable insights are essential for this position. Working closely with other team members, they ensure that marketing goals align with overall company objectives.

Responsibilities

• Develop innovative online marketing strategies to drive strong digital engagement.
• Manage daily operations on social media platforms with compelling content.
• Oversee the performance of digital campaigns and provide detailed analyses.
• Collaborate with design team to develop visual digital marketing content.
• Monitor competitors' digital marketing efforts and adjust strategies accordingly.
• Maintain and update the company website to support marketing initiatives.
• Coordinate with SEO specialists to optimize online content for search engines.
• Analyze digital data to identify the latest digital marketing trends and insights.
• Plan and execute all web, SEO, and PPC advertising campaigns.
• Generate high-quality leads through effective digital marketing techniques.
• Ensure brand consistency across all digital marketing channels and platforms.
• Utilize email marketing tools to engage with the target audience effectively.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience in a digital marketing role with measurable results.
• Proficiency in using digital marketing tools and analytics platforms.
• Strong understanding of current digital marketing strategies and trends.
• Excellent written and verbal communication skills are essential for this role.
• Ability to work collaboratively within a team to achieve marketing goals.
• Experience in managing social media platforms and digital content creation.