Digital Marketing Executive 26J25

We are seeking a dynamic and experienced Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be in charge of planning, implementing, and overseeing our digital marketing strategies to enhance our brand presence and to drive growth across various digital platforms. You will be responsible for developing content strategies, utilizing SEO techniques, and crafting efficient social media campaigns that will engage our target audience effectively. The ideal candidate will have a deep understanding of current digital marketing trends, tools, and best practices. If you possess strong analytical skills and have a creative flair, this position is an exciting opportunity to contribute to the organization's marketing and business goals while furthering your career within the digital marketing field.

Responsibilities

• Develop and manage digital marketing strategies to engage target audiences effectively.
• Plan and execute all web, SEO, email, social media, and display advertising campaigns.
• Monitor and manage the company's online presence across all digital channels.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance accordingly.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Use tools such as Google Analytics and Adwords to provide data-backed insights.
• Create and design online content tailored for each digital channel.
• Oversee and manage social media strategy, increasing the company’s social media footprint.
• Stay abreast of new social media sites, web technologies, and digital marketing trends.
• Maintain partnerships with media agencies and other vendor partners.

Requirements

• Bachelor’s degree in Marketing, Business, or any related field is required.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of SEO, web traffic metrics, and social media best practices.
• Solid experience in content creation and website analytics tools.
• Proficiency with ad serving tools and web analytics platforms like Google Analytics.
• Strong analytical skills partnered with a creative mindset for solutions.
• Excellent communication skills and ability to deliver engaging content.