Digital Marketing Executive 25M26

We are seeking an experienced and dynamic Digital Marketing Executive to join our innovative marketing team. As a Digital Marketing Executive, you will have a strong grasp of current marketing tools and strategies and be able to lead digital marketing campaigns from concept to execution. The role requires a creative mind and analytical skills to measure the success of campaigns. The individual must be results-driven, with a passion for digital technologies and the ability to adapt swiftly to changing digital landscapes. The Digital Marketing Executive will work closely with marketing teams, digital agencies, and other internal stakeholders to enhance brand presence and drive customer acquisition and engagement through various digital platforms.

Responsibilities

• Develop and manage digital marketing campaigns across multiple platforms.
• Collaborate with agencies and partners to optimize digital strategies and campaigns.
• Analyze digital data to draw key recommendations around website optimization.
• Oversee the social media strategy to build engagement and brand awareness.
• Manage and maintain the company's website to enhance user experience.
• Utilize SEO best practices to increase keyword rankings and drive website traffic.
• Generate actionable insights from digital marketing analytics and metrics.
• Execute paid social media campaigns aligned with marketing objectives.
• Create and update engaging content for digital strategy initiatives.
• Monitor competitor activity and online presence to inform agency collaborations.
• Stay updated with digital marketing trends and share insights with the team.
• Coordinate with design and content teams to develop creative assets.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a relevant field.
• Proven experience as a Digital Marketing Executive or similar role.
• In-depth knowledge of SEO, SEM, Google Analytics, and CRM software.
• Strong understanding of social media platforms and content marketing initiatives.
• Excellent written and verbal communication skills and attention to detail.
• Ability to manage multiple projects and meet tight deadlines effectively.
• Experience with A/B testing and other forms of performance measurement.
• Creative flair with excellent data analysis and problem-solving skills.