Digital Marketing Executive (225-911)

The Digital Marketing Executive is a key player in any organization’s marketing efforts, driving brand awareness and customer engagement through digital channels. This role involves planning and executing digital marketing campaigns across various platforms, including social media, search engines, emails, and websites. The ideal candidate possesses a mix of creativity, analytical skills, and technical expertise to effectively manage online campaigns and ensure they deliver the desired results. They need to be up-to-date with the latest digital marketing trends and technologies, have a strong understanding of consumer behavior, and be capable of adjusting strategies in response to data analytics and user feedback. The Digital Marketing Executive will work closely with a team of marketing professionals to implement strategies that increase brand visibility, improve search engine rankings, and drive online sales growth.

Responsibilities

• Develop and execute comprehensive digital marketing plans and campaigns.
• Manage and optimize digital advertising campaigns across multiple platforms.
• Analyze market trends to identify opportunities for growth and innovation.
• Collaborate with content creators to develop engaging and relevant content.
• Monitor social media presence and increase engagement with target audiences.
• Perform SEO techniques to improve website visibility and search rankings.
• Utilize analytics tools to monitor performance and evaluate campaign success.
• Conduct market research and competitive analysis to inform strategies.
• Develop and manage email marketing campaigns and customer outreach efforts.
• Stay updated with industry trends to implement cutting-edge digital practices.
• Report on digital marketing performance and deliver insights to stakeholders.
• Ensure compliance with data protection regulations and ethical advertising practices.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong understanding of SEO, PPC, and social media marketing.
• Proficiency in using analytics tools like Google Analytics and SEMrush.
• Excellent written and verbal communication skills with creative flair.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Experience with content management systems and marketing automation tools.