Digital Marketing Executive (225-801)

The Digital Marketing Executive is a pivotal role in any organization looking to strengthen its online presence and drive customer engagement through digital channels. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The ideal candidate should possess a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Joining our dynamic marketing team, you will have the opportunity to shape the digital marketing strategies that will accelerate our company’s growth.

Responsibilities

• Develop and execute digital marketing campaigns across various online platforms.
• Design, build, and maintain our social media presence and engagement.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, optimizing spend and performance based on data.
• Plan and manage email marketing campaigns aimed at customer retention.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Manage SEO/SEM strategy and execution to increase site rankings and visibility.
• Develop content strategies that align with business goals and brand guidelines.
• Monitor competitor activity and suggest improvements to digital marketing strategies.
• Work with designers and developers to ensure cohesive branding online.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Proven experience in digital marketing or related field necessary.
• Strong analytical skills with a data-driven mindset for decision-making.
• Familiarity with web analytics tools such as Google Analytics crucial.
• Experience with SEO/SEM, marketing databases, and email marketing essential.
• Excellent knowledge of social media platforms and online advertising best practices.
• Creative in execution to create engaging and compelling digital content.
• Ability to manage multiple projects simultaneously and meet tight deadlines.